Juvenile Justice Helping Or Hurting The Future...

Juvenile Justice: Helping or Hurting the Future Generations of America Jennifer B. Moye CRJU 2400 IA: Survey of Juvenile Justice Valdosta State University Abstract In the second half of the twentieth century, the United States faced a problem of enormous impact on society negatively affecting families, the economy, and the future of American children: the vast, and ever-increasing number of youths being processed through the juvenile justice court system. In the years since the turn of the century, through implementation of legislation sponsored by activists, lawyers, community organizers, educators and other reformers focusing mainly upon curbing youth incarceration, and instead promoting community and social alternatives, the most recent trends reflect a stemming and actual decline of youths entering the United States juvenile justice system. Most recently, leading the way in the effort to decrease the number of children processed through the courts is the State of Georgia, recent legislation of which has drastically reduced the number of juveniles incarcerated by an amazing rate. This paper will analyze the importance of continuing this tren d of a lower rate of juvenile arrests and incarceration by moving away from the practices in effect in the United States during the twentieth century that created the unsustainable increase in same; an exploration of whether or not these practices led the United States juvenile justice system away from its original policy mandate ofShow MoreRelatedAn Evalution of the Attachment Theory Essay13038 Words   |  53 Pages CHAPTER ONE 1. Introduction 2. Aims 1.1 An Introduction to the Attachment Theory Traditionally, it is believed that the family environment in which a child grows up in can have’ a powerful influence on a child’s future development and life chances’. (Crawford:2005) The ‘Attachment Theory’ provides social workers with a sound knowledge base of human growth and personal development. Attachment theory involves the study of relationships, in particular the criticalRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesappear on appropriate page within text. Copyright  © 2011, 2007, 2005, 2002, 1998 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopyingRead MoreLogical Reasoning189930 Words   |  760 Pages................................................................................ 427 Argument from Analogy .............................................................................................................. 430 Induction from Past to Future (Prediction) ................................................................................ 434 Appeal to a Typical Example ....................................................................................................... 435 Argument BasedRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagespermission to use material from this text or product, submit a request online at http://www.thomsonrights.com. Any additional questions about permissions can be submitted by e-mail to thomsonrights@thomson.com. Printed in the United States of America 1 2 3 4 5 6 7 11 10 09 08 07 ExamView  ® and ExamView Pro  ® are registered trademarks of FSCreations, Inc. Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks

Study of Lg Free Essays

[pic] In partial fulfillment Of BACHELOR OF BUSINESS ADMINISTRATION [pic] Submitted to: Submitted by: SWARNITA SRIVASTAVA bb Asst Professor BBA 4sem Roll no SUN INSTITUTE OF MANAGEMENT TECHNOLOGY 7 Km,Milestone Bareilly Road NH-24, Haji Nagla,Shahjahanpur (U. P) [pic] DECLARATION I, ANJU MISHRA , hereby declare that the work titled Comparative Analysis of Employee`s perspective towards â€Å"COMPARATIVE STUDY OF LG AND VIEDOCON AIR CONDITIONERS† embodied in this report has been carried out by me as an original work. I declare that no part of it has been submitted for any degree of any institution previously. We will write a custom essay sample on Study of Lg or any similar topic only for you Order Now Date: 30 APIRL, 2013 ACKNOWLEDGEMENT I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible. I have got considerable help and support in making this project report a reality from many people. I would like to thank Mr. ABHIJEET MISHRA, SIMT,SHAHJAHANPUR whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project. This work is the reflection of his thought, ideas, concept and above all his modest effort. PREFACE This is the project about profiling the brand personality of air conditioner brands. The project involves the study of the whole Air Conditioner market. In this study we have studied the two of the major players in AC that is LG, Videocon. The report included the survey of the customer’s of these particular brands and then analyzing what kind of their customers are, the brand targets which segment of the customers, the customer’s age group, income group, their education level. Indian Consumer durables market used to be dominated by few domestic players like Godrej, Samsung, Hitachi Voltas and Kalvinator. But post liberalization much foreign company have entered into Indian market dethroning the Indian player and dominating Indian market the major categories in the market AIR CONDTIONERS CONTENT 1. INTRODUCTION †¢ COMPANY PROFILE KNOWLEDGE ABOUT COMPANY †¢ OBJECTIVE OF THE SURVEY 2. RESEARCH METHODOLOGY †¢ COLLECTION OF DATA †¢ QUESTIONNAIER 3. DATA ANALYSIS AND INTERPRETATION 4. CONCLUSION 5. FINDING AND SUGGESSION 6. BIBLIOGRAPHY RESEARCH OBJECTIVES ? To identify the two major player of AC market and their market share, products and the players within this segment. ? We Have taken the major competitors in AC segment as LG, Videocon, and did an in depth comparison of the same on certain parameters, which will be ? defined in the due course of the proposal. ? To ascertain potential market and competition. Ascertain the consumer preferences and satisfaction factor ? To highlight the perception of the consumers for the Air Conditioners. ? To do the brand profiling. ? To know the personality traits, likings of the customers for individual brands. ? To know which customer prefer which brand. ? Why do they purchase this brand only? ? How does this brand matches to their personality. ? Which brand targets or is liked by the customers of which age group ? Which brand is affordable by which income group. ? Do the customers want to repurchase this brand? If yes, then why so. What are the characteristics of the customer the brand targets? COMPANY PROFILE OF LG History [pic] When Willis Carrier invented the first system for â€Å"manufactured weather† in 1902, he spar ked an industry that revolutionized the way in which we live, work and play. From that defining moment – and through to the present day – Carrier has been a company built on a legacy of innovation. For more than a century, our research, expertise and forethought have resulted in market-leading innovations and â€Å"firsts† that have shaped and defined the heating, air conditioning and refrigeration industry. Through our history of product excellence and committed customer service, we have evolved into a global company serving millions of people and businesses in 172 countries on six continents around the world. [pic] Carrier India Vision: To be recognized as the leader in every segment we operate in by ? Being ‘customer focused’ in everything we do and following ACE diligently. Delivering ‘best in class’ quality in the product as well as aftermarket service. ? Being ‘environmentally conscious’ in areas of energy efficiency and pollution. Establishing a performance culture that respects human values team work remain embedded in our core values of EHS and ethics Thereby growing profitably and ahead of the market every year, making Carrier a destination of choice for all within HVACR industry. LG Electronics Is one of the leading companies in the field of electronics with a global presence in many countries. .Before briefing, I have divided the introd uction part into three main sub parts. †¢ LG Global †¢ LG India †¢ LG Pune History of company The company was originally established in 1958 as Gold Star, producing radios, TVs, refrigerators, washing machines, and air conditioners. The LG Group was a merger of two Korean companies, Lucky and Gold Star, from which the abbreviation of LG was derived. The current â€Å"Life’s good† slogan is a backronym. Before the corporate Name change to LG, household products were sold under the Brand name of Lucky, while electronic products were sold under the brand name of Gold Star. The Gold Star brand is still perceived as a discount brand. In 1995, Gold Star was renamed LG Electronics, and acquired Zenith Electronics of the United States. pic] Global Operation LG Electronics is playing an active role in the world market with its assertive global business policy. As a result, LG Electronics controls 110 local subsidiaries in the world with around 82,000 executive and employees. LG Group †¢ LG. Philips LCD †¢ LG Chemical †¢ LG Telecom †¢ LG Powercom †¢ LG Twins †¢ LG Dacom Business areas and main products Mobile communications [pic] a) CDMA Handsets, b) GSM Handsets, c) 3G Handsets, d) Cellular Phones Digital appliance[pic] a) Air Conditioners, b) Refrigerators, c) Microwave Ovens, d) Washing Machines, e) Vacuum Cleaners, f) Home Net, ) Compressors for Air Conditioners and Refrigerators Digital display[pic] a) Plasma TVs, b) LCD TVs, c) Micro Display Panel TVs, d) Monitors, e) PDP Modules, f) OLED Panels, g) USB Memory, h) Flat Panel Computer Monitors Digital media a) Home Theater Systems, b) DVD Recorders, c) Super Multi DVD Rewriters, d) CD ±RW, e) Notebook PCs, f) Desktop PCs, g) PDAs, h) PDA Phones, i) MP3 Players, j) New Karaoke Systems, [pic] Vision Global Top 3 by 2010 Global Top 3 Electronic/Telecommunication company Growth strategy â€Å"Fast innovation, Fast growth† Core competency â€Å"Product leadership, Market leadership, People leadership† Corporate culture No excuse, â€Å"we† not â€Å"I†, Fun workplace TAG LINE â€Å"Life’s Good† represents LG’s determination to provide delightfully smart products that will make your life good. The LG Electronics Life’s Good signature consists of the LG logo, seal, and the slogan, â€Å"Life’s Good† set in Charlotte sans typeface curved around the LG symbol. The curving of the slogan reinforces LG’s personality and uniqueness. The consistent usage of this signature clearly establishes the unique identity of the company and unifies every division and product from LG Electronics across the globe. The Symbol The symbol of LG is the face of future. The letter â€Å"L† and â€Å"G† in a circle symbolizes world, future, youth, humanity technology . LG philosophy is based on humanity. [pic] It also represents LG’s efforts to keep close relationship with our customers around the world. The symbol consists of two elements. 1. The logo in LG gray 2. The stylized image of human face in the unique LG red color. Red color represents our friendliness and gives a strong impression of LG’s commitment to deliver the best. The circle symbolizes The Globe. The stylized image of a smiling face in the symbol conveys â€Å"Friendliness and Approachability†. The one eye on the symbol represents â€Å"Goal-oriented, Focused Confident†. The slogan of LG is â€Å"Life’s Good†. It expresses â€Å"Brand’s Value, Promises, Benefits, Personality. The Partnership LG Electronics chooses to promote harmony and build constructively on a labor-management relationship rather than an employee-employer relationship. This illustrates that management and workers are not in a vertical relationship, but in a horizontal one. This culture is necessary for LG Electronics as it strives to become one of the world’s top companies. Such a relationship is transformed into a value-creation relationship whereby both parties endeavor to address mutual problems and create new values together. Strategic alliance LG Electronics is making technical advances and identifying business opportunities through various associative relationships with some of the world’s leading companies. LG Electronics is striving to become number one in the world by mingling in various business and technological fields and making strategic alliances with world famous companies. Strategic association between corporations,† In which companies with different infrastructures cooperate in the fast-developing 21st century business field, Is of key significance in terms of strengthening the existing industry and creating a new one. [pic] LG Electronics will do its best to create new products and services with an open mind, while developing new technologies and business fields through various associations with some of the world’s most successful companies. 1. 3M 2. SUN 3. YAHOO 4. PHILLIPS 5. TOYOTA 6. MICROSOFT 7. HP 8. GOOGLE 9. GE 10. INTEL 11. NORTEL 12. HITACHI 13. PRADA 14. RENESAS 15. TOSHIBA 16. BESTBUY And the number follows many more†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. In Feb. 2007 LG Electronics and Yahoo formed a strategic alliance. Yahoo mobile services will be available from LG mobile. This service is targeting 10 million LG mobile phones in over 70 countries. In Mar. 2007 LG Electronics and Google formed a strategic alliance. Both companies will work together to release, market, and offer LG mobile phones with Google services (search engine, map, email, and blogs. ) LG BRAND IDENTITY:- The brand of LG is delightfully smart. LG strives to enhance the customer’s life and lifestyle with intelligent features, institutive functionality and exceptional performance. The brand platform:- The LG brand is composed of four basic elements – 1. Value 2. Promise 3. Benefits 4. Personality The Brands core Value that never changes. a. Trust, b. Innovation, c. People d. Passion The benefits that are consistently delivered to the customer includes Reliable products Simple design Ease of use Extraordinary Experience Personality describes the human characteristic that are expressed to the customer through Trustworthy, Considerate Practical, Friendly The Internal Culture of LG: LG practices four cultures 1. Learning Culture 2. Boundary less Environment 3. A Carrier 4. Growth According to LG, the Learning Culture continuously helps the employee to learn more and more to develop the habit of continuous learning. Boundary less Environment:- It means that there is no difference between the levels of employees. There is transparency between the work and mutual understanding between all the employees. A carrier is highly growing in LG and one who is the employee can develop their carrier largely. A new comer will feel fully comfortable in the company and for a new comer the company is very helpful in the overall growth of personality. Growth in LG is very high for those who are in the company and for those who want to join in LG. The company is growing with fast innovation and the BLUE Ocean strategy is one of the examples of growth. Mission The mission of LG is to provide the customers with utmost satisfaction through leadership. The fundamental policy of development is to secure product leadership that the Customers may have the utmost satisfaction. Product Leadership We are focusing on six development areas to become the product leader. 1. New Machine 2. Reliability 3. Conventional Installation 4. Environment Friendly Product 5. Low Noise Vibration 6. Energy Saving Quality Innovation The policy of quality assurance is to provide customers with utmost satisfaction by supplying zero defects. [pic] LG proceeds in a hierarchal manner. It is named as â€Å"LG WAY†. From top to bottom: No. 1 LG – is the VISION Jeong-DO† Management is LG’s unique application to ethics. LG will succeed through fair management practices and constantly developing our business skill. A) Honest with our customer b) Providing great values to customer through constant innovation and development. c) Equal opportunities d) Equal Treatment e) Management Principle – Creating value for customer Code of cond uct of LG: 1. Responsibility and obligations to customers : †¢ Respect for Customers †¢ Creating Value †¢ Providing Value 2. Fair competition: †¢ Pursuit of Free Competition †¢ Compliance with Laws and Regulations . Fair Transaction : †¢ Equal Opportunity †¢ Fair Transaction Procedure †¢ Support and Aid for Business Partners 4. Basic Ethics for Employees: †¢ Basic Ethics †¢ Completion of Duty †¢ Self Development †¢ Fairness in Performance †¢ Avoidance of conflict with company interest 5 Corporate Responsibilities to employees: †¢ Respect for human dignity †¢ Fair Treatment †¢ Promoting Creativity 6 Responsibilities to society and country: †¢ Rational Business Development †¢ Protection of stock holder interest †¢ Contribution to social development †¢ Environmental Conservation LG INDIA LG Electronics India Pvt. Ltd. , a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 after clearance from the Foreign Investment Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores. LG corporate office is located at Plot no. 51, Udyog Vihar, Kasna Road, Greater Noida, India. This facility manufactured Color Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. †Company is setting up a chain of exclusive premium showrooms. LG plans to launch 60 premium Brand Shoppes by the end of the first quarter of this year. At present, LG has a total of 83 LG stores across the country, of which 45 are shoppes and 38 are exclusive stores. Brand shoppes will be placed in the premium segment and the target audience will comprise buyers interested in premium and high end products. LG Brand Shoppe goes beyond the concept of a normal exclusive store by having a more interactive environment and additional lifestyle orientation on display so that the customer can actually experience the LG products in his or her own home settings. LG Electronics India Ltd (LGEIL), consumer durables leader with 27% market share, is planning a brand new image. To attract inspirational and young consumers across India, company will roll out a new marketing strategy. The exercise will cost the company Rs 360 crore. LG Electronics India is the fastest growing company in the consumer electronics, home appliances, and computer peripherals industry today. LG Electronics is continually providing, superior technology products value for money to more than 50 lakh households in India. LGEIL is celebrating the 11th anniversary this year. LG Soft India the innovation wing of LG Electronics in Bangalore is LG Electronics’ largest R centre outside Korea. We at LGSI focus on niche technology areas such as mobile application development, digital video broadcast and biometrics software and support LG Electronics with our expertise. Motivated by a passion for technology, a strong work culture and loyalty to the organization, we are determined to see LG become one of the top three brands globally. Prominent consumer electronic company, LG Electronics Inc. has said that it expects the sale of its products in India to up by 15 per cent in 2008. Moon Bum Shin, managing director of LG Electronics India has said that the company has earmarked 4. 8 billion rupees for investment purpose in India this year. The said money will be used to market as well as manufacture new products. LG Electronics, which is originally a South Korean Company with branch in India, informed that its sales of GSM mobile phones, color televisions, air conditioners and other household goods in the Indian market was to the tune of 95 billion rupees ($2. 4 billion) in 2007. As per Shin’s estimate, the sales in 2008 would be around 110 billion rupees. In order to achieve its target, Shin said LG Electronics will concentrate on catering to the high-end consumer market which will help boost sales this year. India churns out six (6) per cent of LG Electronics global revenues of $42 billion. The Indian branch of LG exports to 40 countries. India challenges The challenges faced by LG when entered in Indian market 1. Low brand awareness about LG in India. 2. One of the last MNCs entered in India (Samsung, Panasonic entered in 1995 in India). 3. High import duty 4. Compitition from local market players and other MNCs in consumer durable segment. 5. Price sensitiveness of the Indian consumer LGEI over comes these challenges to emerge as innovative marketing strategy:- 1. Launch new technologies in consumer electronic and home appliances. 2. LG was the first brand to enter in cricket in big way a way, by sponsoring the 1999 world cup followed it up in 2003 as well. 3. LG brought in four captains of the Indian cricket team to endorse its products. LG invested more then US$ 8 million on advertising and marketing in this sport. 4. LG has differentiated its product using technology and health benefits. 5. CTV has â€Å"Golden eye technology† Air conditioner has â€Å"Health air system† and microwave ovens have the â€Å"Health wave system†. Local and efficient manufacturing to reduce the cost. To overcome high import duties LG manufactures TV refrigerator in India at manufacturing facility at Noida and Pune. LGEI had already commissioned contract manufacturing at Mohali Kolkata and Bhopal for CTVs. This has helped LGEI to reduce cost. LGEI implementing the â€Å"Digital manufacturing system† (DMS) as the cost cutting innovation this system is follow-up to the six sigma exercise LGEI had initiate earlier. RD potential LG has the research and development facilities in Bangalore and Pune. Both the unit carry out RD department for the domestic as well as the parent company it also dose customize RD for the specific countries to which it export product. Regional channel and wide distribution network 1. LG has adopted the regional distribution channel in India. All the distributers work directly with the company. This has resulted in quicker rotation of the stock and better penetration into B, C, D, class market. 2. LG also follows the stock rotation policy rather then dumping stock on channel partners. 3. Product localization:- 1. Product localization is the key strategy used by the LG 2. LG came out with Hindi and regional language menus on its TVs. 3. Introduced the low-priced â€Å"Cineplus† and â€Å"sampooma† for the rural market. 4. LG was the first brand to introduce gaming in TVs in continuations of its association with cricket LG introduce cricket game in CTVs MAJOR KEY SUCCESS FACTORS Innovative marketing – LG was the first brand to enter cricket in a big way, by sponsoring the 1999 World Cup and followed it up in 2003 as well. 1. Local and efficient manufacturing to reduce cost – To overcome high import duties, LG manufactures PC monitors and refrigerators in India at its manufacturing facility at Noida, Delhi. . Commissioned contract manufacturing at Mohali, Kolkata and Bhopal for CTVs. 3. Product localization – Product localization is a key strategy used by LG. It came out with Hindi and regional language menus on its TV. 4. Regional distribution model – This has resulted in quicker rotation of stocks and better p enetration into the B, C and D class markets. 5. Leveraging India’s IT advantage – LG Electronics has awarded a contract to develop IT solutions to LG Soft India (LGSI). The project involves development and support for ERP, SCM, CRM and IT-enabled services for LG. Strategies adopted by the organization LG follows 10 commandments which are as follows. 1. Foster working environment-5S Environment 2. Fast execution is key to success 3. Transparent and fast communication-open communication 4. Update market -knowledge –Demographics 5. Win –Win relationship with the trade partners 6. Customer is the king 7. Even Billing –Road to ach supplier A 8. Be in touch with the market (70% Market, 30% Office). 9. Plan and Execute annual marketing Calendar-Time to market 10. Display share of 50% -to get 50% consumer share. AIRCONDITIONERS FROM LG |INVERTER |[pic] | | |ART COOL | |Technology that delivers | | |precise cooling or heating power as per your choice. Where art meets intelligence | |It works faster and saves energy while ensuring uniform temperature. |. Fine art is no longer confined to museums. Grace your interiors | | |with the finest in technology and choicest of paintings. Decorate | |[pic] |your rooms with your mood and | | |sense of style | | | | | | |[pic] [pic] | |FLOOR STANDING |MULTI SPLIT | | | | |Air Throw that reaches every corner. Time to move on to cooling two rooms with a single outdoor unit. | |Get the advantage of mobility and the purest of air. | | |Ideal for homes and small offices and most effective in saving power. | | |The powerful motor can give a reach upto 21 ft too. | | | | | | |[pic] |[pic] | |HOT AND COLD AC |SPLIT AC | | | | |Optimum indoor weather management 365 days a year. Presenting the wide | | |range of Star Rated Split | | |Air Conditioner which not only | | |save power but also provide faster cooling, | | | | WINDOW AC [pic] Presenting the wide range of Star Rated Window Air Conditioner which not only save power but also provide faster cooling [pic] COMPANY PROFILE OF VIDEOCON Videocon is an industrial conglomerate with interests all over the world and based in India. The group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. It is also the third largest picture tube manufacturer in the world. Corporate profile The Videocon group has an annual turnover of US$ 4. 1 billion, making it one of the largest consumer electronic and home appliance companies in India. Since 1998, it has expanded its operations globally, especially in the Middle East. Today the group operates through three key sectors: Consumer electronics In India the group sells consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-Brand strategy with the largest sales and service network in India. Videocon Group brands include Sansui, Toshiba, Electrolux, Kenstar, Next etc. Colour picture tube glass Videocon is one of the largest CPT Glass manufacturers in the world, operating in Mexico, Italy, Poland and China. Oil and Gas An important asset for the group is its Ravva oil field with one of the lowest operating costs in the world producing 50,000 barrels of oil per day. Acquisition of Thomson SA Videocon through its Wholly Owned Offshore Subsidiary acquired the Color Picture Tube (CPT) businesses from Thomson S. A having manufacturing facilities in Poland, Italy, Mexico and China along with support research and development facilities. Videocon in its pursuit of mission to become a global major in consumer electronics and home appliances with large scale and low cost base for critical components, made its first footprint in acquiring global sized color picture tube manufacturing facilities across the world from Thomson SA. It had already formulated a â€Å"2010 road map† which outlines the group’s strategy of being one among the top five in both branded consumer electronics and contract manufacturing in the world by 2010. Acquisition Rationale The acquisition came at a time when Thomson was facing a fall in demand in developed markets for television with CPTs and was moving more towards Flat-screen and Plasma Television. However, Videocon saw an opportunity in the emerging countries for CPTs and hence pursued with the acquisition. Besides, the acquisition gave Videocon, the access to advanced technology giving the company control over an R facility in Agnani, Italy. The major reasons behind this acquisition were:- Cost cutting Videocon was better positioned to shift the activities to low-cost locations and also it could integrate the operations with the glass panel facility in India with the CPT manufacturing facilities acquired from Thomson S. A Videocon wanted to leverage its position in the existing parts of the business and this acquisition would give it a strong negotiation position and could reduce impact of glass pricing volatility. Videocon could also reduce the costs by upgrading and improving the existing production lines. Vertical Integration The acquisition helped Videocon in vertically integrating its existing glass-shell business where it had been enjoying substantially high margins. Videocon’s glass division had the largest glass shell plant in a single location. This gave the company an unrivalled advantage in terms of economies of scale and a leadership position in the glass shell industry. The acquisition also gave Videocon a ready-market for its glass business and it was part of Videocon’s long-term strategy to have a global vertically-integrated manufacturing facility. Rationalization of Product Profile Videocon modified its product profile to cater to the changing market needs like moving away from very large size picture tubes to smaller ones. [6] Apart from the overall strategy Videocon also had a plan on the technological front. It wanted to improve the setup for the production line and line speed post-merger. Its focus was to increase sales while reducing the costs and thereby improving the productivity of the existing line. The company also wanted to foray in a big way into LCD panels back-end assembly On the sales front the company wanted to leverage on the existing clients of Thomson and build relation as a preferred supplier to maximise sales. Also, Videocon could benefit from OEM CTV business with the help of Videocon’s CTV division, invest for new models and introduction of new technologies. Thomson’s perspective In 2004 Thomson planned entry into the high-growth digital media and technology business. Also, Thomson wanted to exit consumer and electronics businesses as they were incurring significant losses. After sale of its TV business to Chinese group TCL, and Tubes to Videocon, Thomson divested from the audio/video accessories business which was the last unit of its consumer electronics business. The need to divest are quite evident from the losses that it incurred in these businesses particularly that the unit that it sold off to Videocon, the Optical Modules activity, and the Audio/Video Accessories businesses which totalled around â‚ ¬749 million for 2005. Moreover Thomson had done some acquisitions that were in line with boosting their revenues in the following years. Other Competitors for the Acquisition When Videocon entered the race for the colour picture tubes manufacturing capacity of Thomson SA in November 2004, there were 16 other bidders. Videocon stood slim chances given the fact that it had to battle it out with players like LG,Philips, Samsung and Matsushita, Daewoo and several Chinese manufacturers but finally managed to close the deal. The deal catapulted Videocon into the No. 3 slot in the global pecking order for CPTs. An official of Videocon said on the deal † The word is out in the world that India and Indian companies are not just a good bet by themselves, but also a hedge against China. â€Å" Pre-merger negotiations The price that Thomson wanted for the deal was euro 240 million (Rs 1,248 Crore) and Videocon agreed to the same without much negotiations (Under the deal the debt continued to be of Thomson’s). A special purpose vehicle, Eagle Electronics was used to complete the acquisition. As a part of the acquisition, Thomson also agreed to acquire 13.   % stake in Videocon for 1250 Crore in which 10% was locked for the first three years. Thomson SA has divested the 3. 5% stake that was out side the lock-in clause to overseas institutional investors. For the remaining 10% Dhoots retained a right of first refusal(recently this 10% has been sold to the Dhoots). During the process of negotiations Videocon was less affected by the capital cost component. Dhoot believed that Thomson CPT’s losses arising out from high capital cost of its Mexican Plant could be reduced once the television market in India moved to bigger screen sizes and slims .Videocon could import those from its global factories and hence cut on the losses of Thomson. Pre-merger scenario analysis CPT industry is affected by many competitive factors such as change in the consumer preferences ,the product offer strategy of retailers, the progress made by alternative technology manufacturers ,capacity adjustment facility of competitors etc. Based on all of these factors there were two scenarios that emerged from the 2005 budget of Videocon. The first scenario is a conservative one. It mainly assumes Price pressures similar to those in the past(-8 to -12%),capacity reduction over a period of two years, a gradual shift to newer technologies like True Flat and good amount of growth for LCD makers. [pic] The second scenario is a more aggressive one in term of trends predicted. It assumes that the switch to TrueFlat would be faster, more overcapacity, more competition from LCD manufacturers and rising price strategy pressures in general. The second scenario obviously requires an industrial strategy which is more adapted to the environment. However even if the second scenario arises,Videocon believes there is an opportunity in the CRT business. Though it is very obvious that in the developed markets of the western world the demand is shifting towards the flat panel side(FPD it is expected to contribute 70% of TV market in these regions),in the emerging markets like BRIC CRT still holds fort. CRT holds a dominant 70% share in these markets. When translated into number of units the demand is more than 100 million units. As Videocon is primarily based in these countries, it hopes to harness the value of the Thomson acquisition in the coming years. Post merger situation (2010) Videocon has not been able to turn the plant around in Italy still. However it is getting support from the local government(which want to prevent job cuts) in form of grants. The government is in fact trying to set up a Greenfield venture in form of a LCD manufacturing facility in partnership with Videocon. The banks are also supporting Videocon and with help from all these quarters Videocon expects to turn around the plant in Italy. The Thomson plant has not turned around in Mexixo as well and in fact production has been reduced over there. In Poland,the situation is more promising and Videocon hopes that plant over there will get in black in the very near future. However the surprise has been in the Chinese market . Despite of facing a highly competitive market Videocon has managed to turn a plant around while the other is on its way. In China Videocon is adopting a different strategy for manufacturing CTVs as the local players dominate the market . It plans to supply these players by taking advantage of low-cost nature of mainland(the number targeted by it about 6 million CPTs). Role of local government in the acquired units The LCD television segment is one of the fastest in terms of growth rate in Italy. The compounded growth rate is projected to be around 70% in the next few years. Videocon in partnership with the local government is going for a Greenfield venture in this segment. The Italian central government is giving a euro 180 million grant whereas the regional authorities are giving a 40 million grant. Videocon would itself pitch in with about euro 300 million whereas bank loans would provide a further 700 million. In the Thomson plant located in China the local Chinese Government is the minority shareholder. When Videocon acquired Thomson’s CPT business, it also gained control of Thomson’s Mexican plants. However Videocon Industries has a view that it would expand in the country only if the government gives it enough incentives. Videocon is demanding a 25-30% cash benefits from the authorities who are currently ready to give only about 20%. Thomson’s exit from Videocon Thomson is looking to sell out its stake in Videocon (a 10 percent stake via GDRs) and in most likelihood it would be bought by Videocon itself. Thomson would be exiting at a loss as it had acquired the stake at around Rs 400 per share (approximately equal to $10 per share). The deal is expected to happen at current market prices. Videocon’s GDR is currently traded at around $5. 06 on the Luxembourg Stock Exchange. On the Bombay stock exchange its trading around Rs 150 against the 52 week high of Rs 868 in Jan 2008. Another point to be noted is that this won’t attract the market regulator’s â€Å"creeping acquisition† norm which comes into force once they acquire more than 5% stake,as the deal would be an overseas one. Possible purchase of General Electric’s Appliance division On May 23, 2008, Videocon announced that it is studying an invitation from General Electric (GE) to bid for its century-old appliances division, which it has put up for sale. 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Research can also be defined as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. According to Redman Mory research is a â€Å"systematized effort to gain new knowledge. † Objectives of research: †¢ To gain familiarity with the phenomenon or to achieve new insights into it. †¢ * To portray accurately the characteristics of a particular individual, situation or a group. †¢ To determine the frequency with which something occurs or with which it is associated with something else. To test a hypothesis of a casual relationship between variables. Type of Research: †¢ Descriptive Research It includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The main characteristic of this method is that the researcher has no control over th How to cite Study of Lg, Papers

A Trip to New York City Essay Example For Students

A Trip to New York City Essay My favorite vacation of all time was to New York also known as the best place on Earth. I loved being in Times Square and seeing all the neon lights flashing. The peaceful atmosphere of the Twin Towers Memorial and how it contrasts from the high speed life that surrounds it. The walks that who took around the beautiful harbors there and all of the scenery was to die for. I loved being in such a high paced atmosphere where everyone knows where they are going and what they need to do. It is like they are all little ambulances that travel with the utter most urgency to get to where they need to go. Times Square was by far the best part of my trip to New York. I loved all of the lights. Some of the lights were flashing and others were the colors of neon. They were so distracting that it made it impossible to focus on just one sign. I loved walking around and going into all the shops. The buses even light up and are bright enough to be seen for miles down the road. The way it sounded like a huge beehive with thousands of bees buzzing around. People talking loudly and horns honking louder. The Twin Towers Memorial was the most beautiful part of New York City. It was surrounded by the most fast paced city in the whole world and it was so peaceful there. The quiet, sincere feeling brought me great peace. The water even had a calm way of down the sides of the square falls. It was so awesome seeing the only tree that survived that day. It was the craziest feeling that such a tragedy happened in now such a peaceful place. I felt a constant respectful atmosphere there. I was so disappointed to see that the museum was not yet open to the public. However hopefully the next trip I make to New York, it will be open. I saw two harbors when I went to New York. They were the most elegant and angelic places in New York. The beautiful blue water both calm but still waving was glistening from the setting sun. It was such a fresh crisp day. The temperature was a perfect cool but not too cold day. The wind was lightly blowing, which was just the right amount, and the boats were rocking in a graceful manner. It was a great way to spend the end of my first day in New York. The high paced atmosphere was the best part of being in New York, even though it is the polar opposite of home. It was like the energy level was on maximum at all times and the people were on full blast. It is like a huge bee hive with bees constantly buzzing loudly and flying around like it was there last days. It was the most exciting experience of my whole life. It gave me so much energy, life, and such a feeling of power like no other. It is like no one has to know you. You are walking down the streets in Times Square and you feel like a New Yorker. That is part of the reason why I would love to live in New York one day, because of the feeling the city brings to me. New York is by far my favorite place for vacation in this whole world. Times Square is my favorite part about going to New York with all its many lights and signs. The Twin Towers Memorial was very serene place to be in New York and it was so crazy because such a terrible thing happened at that spot. The harbors were so beautiful and provided such nice scenery to all that see it. Lastly the high paced lifestyle of the people in New York is the most energizing thing I have ever experienced. New York was by far the best trip I have ever taken and will one day want to be there again.

Masculinity in Their Eyes Were Watching God Research Paper Example

Masculinity in Their Eyes Were Watching God Paper Jeanie changed from paying her mutual respect to complaining her as an irresponsible woman who cant do the chores properly. Then I will summarize the comments on Joeys character. Joeys social status is a middle class. Most middle classes spend a lot of time on their profession. However, ones Job is not his whole life. It is a trap that makes people think that work and salary mechanism is priority above all things. Somehow when people fall into this trap, they adjust their temperament and character to suit the environment. Joeys overall character seems to be absorbed Into he order of hills former workplace. He Is a person who finds his existential worth through working under a presumed order. This can be seen through his role in Detonative. The novels introduction of Joe starts with him as a stranger walking down the road. He was a citified, stylish dressed man with his hat set at an angle. (27) He talked friendly to Jeanie and told Jeanie that he had been working for white folks a long time yet saved a lot of money. Joeys ideological investment, unlike Lagans, has nothing to do with a work ethic or turning Jeanie Into a mule; Instead, Joeys stresses intro_(McGowan 113) Jeanie Is attracted by promising fact that Joe would not, like Logan, treat her as labor source. By this she was satisfied enough. The novel then quickly focuses on Joeys achievements as mayor: the establishment of the grocery store, the mail service, the electric lamp and the purchase of Mats mule. Joeys progressive intentions have the quality of invest and speculation. His real aim is to have a big voice. (46) The grocery store and the mall service had earned the economic respect of the townsfolk The parlor was never empty of amusement and hatter. The electric lamp had made him a figure of enlightenment. The purchase of Mats mule gave him a reputation of liberator of labor. These events had made Joe an outstanding figure among the black township. He had earned his big voice. But along came another aspect of his identity: He mad e himself a God by his sole purpose. The townspeople sought to watch him in admiring eyes, hence the title their eyes were watching God. We will write a custom essay sample on Masculinity in Their Eyes Were Watching God specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Masculinity in Their Eyes Were Watching God specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Masculinity in Their Eyes Were Watching God specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Joe plays God as though nothing can stand In his way, but It has drawbacks. This notion of Identity, or this feeling of empowerment dad him think that it is necessary to stay progressive so long as people continue to believe him as a God. He has to be a fool himself to believe this, but the momentum had kicked off, and without an equalizer it is very hard to stop it. To this point, Joe has become an example of monopoly capitalism. (McGowan 112) By now his sense of superiority had bypassed his sentimentality on the folks around him. He is actually In the risk of being an Ignorant of his townsfolk, even with his beloved Jeanie. Even In old age, en still sees enamels as an autocrat AT Jeanie. Joe cant change Nils animalcules sense and clings on his past achievements. Joeys love towards Jeanie never had grown beyond a fancy doll. Although Jeanie had warned him about his work being a strain(46) on their relationship, he still insists on his prospects on Jeanie as first lady. He trades these good fortunes for Genies loyalty. It was clear for Jeanie, being sensitive about the future, that she will have to take up her burden in Joeys world: a feeling of coldness and fear took hold of her. She felt far away from things and lonely. (46) In the end, the relationship of Joe and Jeanie sees the impotency of fighting over trivial matters. This takes on with nailing the bill (70), Genies old appearance (77) and finally, cutting the tobacco. (78) In the last scene, Joe sees that Jeanie is getting old, and her sexual appeal is not that of her younger ages. There was still a hint of sex when Joe was Joking about her age. Joe could be thinking about having sex with her, but due to his heavy stress on work and progress, he does not know how to do so. To summarize, from his glamorous appearance, Joeys successful elopement with Jeanie roves that Joeys middle class values offer him higher level of social attractiveness than farmers like Logan. Joeys entrance into power was portrayed as a promoter of material livelihood, an enlightenment figure and a mule liberator. From the series of successful acts Joe sees himself as a God that has his own programs to impose on the townsfolk. He, a strong willed and focused person, took hold of power until his death. His marriage was not an ideal one. He likes a stable marriage where the role of his spouse is fixed, never changing.

Outline and Critically Evaluate the design Argument Essays

Outline and Critically Evaluate the design Argument Essays Outline and Critically Evaluate the design Argument Essay Outline and Critically Evaluate the design Argument Essay Essay Topic: Natural Theology Also known as the Teleological Argument, Originating from the Latin word for teleos meaning distance, the Design Argument is the basis for the existence of God, or at least the existence of a designer. Many Theologians such as Charles Darwin, Michael Paley and David Hume have all commented on their views concerning this argument, which I shall consider in my assessment. The Design argument states that the cosmos shows signs of designer in its regularity; Seasons, day and night and phases of the moon, and that certain features serve specific purposes (teats for several young). Such design needs to have been created by a designer, the designer being God. This implies that the universe was created for an eventual, distant purpose, whether known or to be found. This specific argument has two parts to consider when discussing certain aspects. Design qua regularity and Design qua Purpose. Design Qua Regularity apposes that the universe shows sign of regularity as exampled before, but raises the question of how. Philosophers supporting this argument believe that such signs can conclude a designer at work. Design Qua Purpose suggests that some characteristics of the cosmos point toward a purpose. Certain elements seem to correspond with others for no apparent reason other than pure design. As if the world were a machine, God, the designer, has engineered and supervised his designs specifically to keep regularity upon it. A good supportive account used when discussing the Design argument is found in Natural Theology, called The watch and the watchmaker, William Paley. Paley argues that just like the watch in his story, some things have a clear purpose like the sun, to give light and heat, whereas other things such as the stone and other planets have no clear purpose that we yet know of. His narrative is convincing in the way he uses the watch and its parts to show specificity of design and purpose. He explains that although we have not seen the watch produced, we know it has a designer who intended it to be used for a reason. We cannot be ignorant and simply suggest that a stone serves no purpose just because we know not of it and have not seen it personally created. Neither can we simply conclude that pure chance allowed the cosmos to occur. Natural instinct, resulting in survival and Newtons law of motion were also viewed to aid Paleys beliefs. Perhaps the most famous argument of design, I feel this story shows a broad understanding of the question in mind and portrays a simple, understandable prospect of the Design argument. Another, more obvious place to find support of the design argument can be seen in the Bible. Genesis shows evidence of Regularity and Purpose as well as design. Lights to put light upon the earth and the evening and the morning Although some people may not believe the teachings of the Bible, there appears to be some sense behind these writings, which corresponds with the theories of Theologians worldwide. As with any discussion, there happens to be an opposition in the form of David Hume. He criticized the design argument as seen in Dialogues concerning natural religion, David Hume, where he finds Paleys suggestions absurd and irrelevant to the existence of design. Instead, and rather sarcastically, Hume implies that a cabbage makes a better example of purpose, but doesnt necessarily conclude a dominant figure behind its existence, instead pure mystery or science. He also embarks on the fact that many Gods may have been involved in the creation of the universe, agreeing with other religious beliefs, he portrays an anti Judaic-Christian concept, questioning monotheism. As we ourselves can see, the world is far from perfect, Hume included, faulty first rude essay of some infant deity who afterwards abandoned it. Humes theories closely link to a more scientific, modern approach to such arguments. Similarities occur when discussing the apparent existence of the world and inhabitants of it. Hume believes that the world shows evidence of regularity as expected from such a great thing otherwise it could not continue. Scientists have concluded their own theory, steering away from religious stereotypical views, but closely relating their discoveries to issues raised in religious beliefs. The big bang theory states that the universe began 15,000 million years ago, with the explosion of a dense nucleus matter, hence the big bang. This discovery catches out the Bible as the universe is actually Older than we once thought. This could deter peoples opinions towards this theory and criticize more religious views. By measuring the distance between stars, scientists were able to make these discoveries and conclude that the universe is always expanding, showing natural movement and creation. The Biblical account could be counted as myth, although inaccurate, it shows meaning and thought behind its teachings and some truth. Let there be light (Genesis) could be interpreted as the big bang, but in simple terms for instance. Another Critic to consider is John Stuart Mill. He raises the same point as Hume in that the world is far from perfect with pain and suffering, both naturally e. g. hurricanes, droughts, and floods together with man-made suffering such as war. He argues that God being the all powerful figure in question has all abilities to aid in the decrease of such events, but intentionally creates such situations as believed by others. Immoral and evil is not the view commonly taken on board when thinking of such a being, but can be considered when deciding the success of the world in the eyes of a designer. He therefore concludes that there can be no designer or that such a designer has corrupt intentions. Individuals could argue that these occurrences serve a purpose, either as punishments or to eventually lead to good, much the same way a divorce could work. You could be happy or equally depressed as a result, contradicting all possibility of a motive. A more famous Critic to this argument is Charles Darwin. In his travels among the Galapagos Islands, he noted that Giant tortoises belonging to different islands had distinguishing features that differed to their relatives. He concluded that the tortoises had somehow adapted to their environment to suit their needs. He realised that this fact contradicted the Teleological argument and therefore needed to be considered among such discussions. Having gained such knowledge of the way in which species evolve, he looked at the evolution of man, clearly seeing that our ancestors take form in the shape of monkeys. Darwin made this discovery apparent to the Victorians who of course were disgusted with his tales, mainly due to the fact that they believed that animals had no souls. This is because the Bible clearly states that God made man in his own image, not as monkeys or apes. But Darwin was right and so scientists continued their discoveries and studies on evolution and survival of the fittest. Darwins book The origin of species persuaded people that we should look upon fact and science, steering people away from their religious beliefs. The Anthropic principle is another form of the Design argument that focuses on the argument towards design. Knowing that Darwins theories contradict the Bible and previous beliefs, it claims that the cosmos breeds development and evolution of intelligent life. The evolution of man and animals was not coincidence but a product of design and purpose. Supporters of this design are Tennant and Swinburne. Swinburne concludes that the cosmos could just as easily be chaotic as it is governed. The fact that it is not, to him, suggests design and a designer, over ruling chance and coincidence. He decided that the fact that the universe is so complex means that there had to be a designer, the most likely figure being God. Tennant believed the opposite to Swinburne, chaos among the universe could be possible. He realised that there was order present but didnt claim it to be an impossibility. The universe to him was also seen as a development ground for intelligent life to grow and flourish in such environments provided. The next form of the anthropic principle is the argument from design. This can be associated with critics such as Paley as it appeals to instances of design among the cosmos. Using both forms it is possible to reach some kind of conclusion about the design and purpose of the universe. We could say that the Bible cannot always be taken literally but we should not overrule the theories included. In some instances, design could be present but not totally confirmed. It seems as though for every breakthrough there is a downfall when discussing the Teleological argument. Maybe we should be more open-minded and develop new ways of thinking like Darwin. Even so we must take into account the previous comments and theories used time and time before if we are to reach any justified conclusion. I believe that the cosmos does indeed shoes sign or regularity, perhaps pointing toward design but not concluding design. I can see the reasons behind such claims but cannot back them as I believe that the universe could just as easily have been formed by chance or possibly the big bang. I would say that the Biblical account is more about a story than fact, as the people who wrote it had no knowledge of the scientific discoveries around now such as natural selection. I am just as confused and un-convinced as before, but hold greater knowledge of the factors effecting the way we discuss and think about the way in which we view the Design Arguemnt.

About in katherine mansfield’s miss brill

About in katherine mansfields miss brill In Katherine Mansfield’s â€Å"Miss Brill† the reader is given a glimpse into the life of an old English teacher living in France. Miss Brill is an old woman living in exile who enjoys going out every Sunday to listen to the band play in the park and eavesdrop into people’s conversations. Through the use of literary components such as limited 3rd person point of view and characterization, Mansfield explores how one’s self-perspective can be skewed and results in alienation. These literary components make the epiphany at the end of the story more effective. The limited 3rd person point of view is defined as a method of storytelling in which the narrator knows only the thoughts and feelings of a single character, while other characters are presented only externally. This point of view is important to the story so that as the reader will not engage in sympathy with Miss Brill but instead observe her actions as she feigns the happiness in her life. If this story were told in 1st person, the reader would be experiencing the mind of Miss Brill as she leads herself through her fantasy life. For example, the reader would not be able to fully understand that she is viewing the world as an illusion instead of reality. At the beginning of the story, the author introduces a symbol to the readers, Miss Brill’s fur. â€Å"She had taken it out of this box that afternoon, shaken out the moth-powder, given it a good brush, and rubbed the life back into the dim little eyes† â€Å"What has been happening to me?† said the sad little eyes.†(p.84). This fur symbolizes a companionship that is obvious Miss Brill hasn’t had in a very long time. Miss Brill can be described as a dynamic round character. A Dynamic character also know as a round character is a specific type of character or fictional or imagined person in a literary text. A dynamic character is usually one of the main characters, is presented in a complex a nd detailed manner and usually undergoes a significant change in response to the events or circumstances described in the plot. In this story the main character is Miss Brill and the author presents the reader with an indirect description of the main character. Again this is supported by the limited third person point of view. Throughout the story we are given insight into how Miss Brill lives out her lonely life by going to the park every Sunday to eavesdrop into other people’s lives as though she is trying to live vicariously through them. Through this type of description the reader can see that she lives in this world through her own fantasies. Miss Brill does not live in this reality; she lives in the world that she has seemed to have made up on her own. In the paragraph that talks about her reading to the old man â€Å"But suddenly he knew he was having the paper read to him by an actress! â€Å"An actress!† Miss Brill responds by saying â€Å"Yes, I have been a n actress for a long time.†(p.86) so the reader sees she is not actually an actress, but she is trying to create her own reality. In order to be a dynamic character it is important that the character undergoes a dramatic change in response to events. This leads to the next important literary element†¦epiphany.

Cultural diversity in the media Essay Example | Topics and Well Written Essays - 2750 words

Cultural diversity in the media - Essay Example These include: the ubiquity, infiltration and monotony of mass media in reinforcing the durability of such representations; the problems faced by the highly profit-oriented commercial media in introducing complex representations; and the close association of mass media with the elites in the society, which prevents it from changing its status quo. Ever since the invention of tools of mass-media such as television over a century ago, prominent means of visual media such as films and motion-pictures have used conventional forms of cultural representations, which even after decades, are recycled with little or no changes, and served to the audiences through various genres and outlets. The lack of change in the characterization and cultural depiction of people belonging to a certain ethnic or cultural background (for instance, Asians, Hispanics or African-Americans) can be attributed to the popularity and acceptance of their identity by the masses and their reluctance to accept or percei ve them in non-conventional ways; or the economic pressures which is related to the need to attract the mainstream audiences who are used to the familiar albeit stereotypical depiction of people belonging to culturally diverse backgrounds. Research has shown that television shows which have attempted to break the cultural stereotypes through use of non-conventional portrayal of people belonging to culturally diverse backgrounds, have received negative response and had a limited impact in addressing the issue on hand (Chan-Olmsted & Albarran, 1998; Hollifield, 2001; McChesney, 1999). It can thus be said that television as a medium of mass communication has an intrinsic penchant to fixate on a redundant yet popular concept or ideology... This paper on ‘Cultural diversity in the media’ represents cultural diversity within American media that dates as far back as the early 1950s. The first instances of depiction of culturally diverse people in Hollywood were witnessed during the early 1950s where mixed raced couples, were shown on screen. This was at a time when films and television shows were highly white dominated. Such representations of racial and ethnic minorities in films i.e. popular mass-media, indicated the liberal expressions of sentiments of the majority of white Americans towards and regarding people of different races, thus showing hints of subtle prejudice, bigotry and racism as observed in daily lives during that era. Although these films and television shows largely catered to the majority i.e. white American audience, such representation showed the growing acceptance of cultural diversity in popular media. Today, the cultural diversity in the American films and television shows is more evi dent and there is a high representation of not only African-Americans but also of people belonging to other ethnicities such as Hispanics and Asians as well. Popular television show such as ‘The Big Bang Theory’ (showcasing an Indian, as a part of the core star cast) is telecast at prime time in the U.S. and has rapidly gained popularity. The rising popularity of such shows indicates the changing culture of contemporary America which is essentially a mix of various racially and ethnically diverse populations.

Blog Article Example | Topics and Well Written Essays - 250 words - 1

Blog - Article Example Lead as a heavy metal has wide industrial and home uses before it was realized it is too toxic for some people. Men in general can tolerate higher levels of lead in their blood without a significant adverse physiological effect; however, women manifest lead poisoning in a different way due to their peculiar bone turnover periods of women such as during pregnancy and during the menopausal stages (Vahter, Akesson, Liden,Ceccatelli, & Berglund, 2007, p. 85). Besides in gender, lead also manifests differentially in susceptibility among young boys than young girls. First question: Why are boys more susceptible to lead in terms of neurotoxicity while in girls, the lead manifests itself through adverse immunotoxic effects in these girls? What could be the deeper explanation for this variation in susceptibility and their manifestations? Second question: What is the exact biomechanism process by which men become more susceptible to arsenic poisoning than women? As it is, biotransformation of arsenic by a process of methylation is different in men than in women, resulting in the men more vulnerable to its bad effects especially in adverse skin-related reactions. Women seem to be more tolerant of arsenic. Vahter, M., Akesson, A., Liden, C., Ceccatelli, S., & Berglund, M. (2007, May). Gender differences in the disposition and toxicity of metals. Abstract. Environmental Research, 104(1), 85-95. Retrieved November 2, 2014 from

Demographic economics Essay Example for Free

Demographic economics Essay Overpopulation is an issue which is constantly being debated upon, as the very aspect of humanity is at stake here. Paul R Ehrlich, Anne H Ehrlich, Frank Furedi and Vanessa Baird bring each of their unique perspectives to the table. Ehrlich and Ehrlich, in the abstract from â€Å"The Population Bomb Revisited†, believe that overpopulation is a problem that needs to be constantly addressed for humanity to survive in the long run. On the other hand, Furedi shares his views, in the article â€Å"Really Bad Ideas: Population Control†, about how he thinks the people that perceive overpopulation as a hindrance are the real problem here rather than overpopulation itself. Baird, from â€Å"Population Panic†, takes a neutral stand on overpopulation among the 3 authors. She does approach overpopulation with caution and yet is optimistic that the issue of overpopulation will get taken care on its own the way things are flowing. Ehrlich and Ehrlich believe that the natural resources humans have available to them are limited and overpopulation will only hasten the exploitation of these resources (65). Ehrlich and Ehrlich also warn that â€Å"it is an error to consider increases in human numbers as automatically expanding real wealth† as it can be seen in the case of China and India (64).Other problems due to overpopulation would be depletion of ozone layer due to exploitation of chlorofluorocarbons and increase in carbon dioxide emissions(66). Ehrlich and Ehrlich also believe that overpopulation will eventually lead to a resource war among ourselves as â€Å"the capacity of Earth to produce food and support people is finite† (68). The only way that we can escape without having to deal with the death rate solution would be to â€Å"entrain a general population decline toward an optimal number† (68). Ehrlich and Ehrlich believe that humans will have to lower fertility rates much further if they want to survive with adequate resources (68). Low fertility rates also lead to an ageing which is ideal as it is one that can easily controlled and managed (65). Furedi detests the very idea of population control. 1) Furedi points out that we are being hypocrites by spending a lot on healthcare and trying to make sure that people can live as long as possible but also blaming ourselves as a source of the world’s problems and trying to minimize the population by carrying out birth control measures.(1) Furedi believes it is the Malthusians, such as Ehrlich and Ehrlich, that are the real problem as they promote inhuman practices such as birth control to be given such great lengths of attention.(1) Furedi discredits Ehrlich and Ehrlich ’ global warming concerns by stating that without human species, the issue would resolve by itself (2)and so the â€Å"obsession with natural limits distracts society from the far more creative search for solutions to hunger or poverty or lack of resources†(5). He also claims that Malthusians strongly lower people’s confidence in fighting future problems(5) by giving people immoral solutions such as stopping to reproduce altogether. Malthusians also enforce the use of contraception for women in poor countries by disguising the whole thing and calling it counseling about family planning which is mandatory for everyone to attend(3). Furedi wants people to start believing in themselves again and begin having faith in humanity as a whole. Furedi believes that people will never reach the â€Å"death rate solution† mentioned by Ehrlich and Ehrlich if they do not sacrifice humanity. According to Furedi, overpopulation should never have been given this much attention and spotlight in the first place. Vanessa Baird seems to recognize that there are both positive aspects and negative aspects of trying to deal with overpopulation. She approaches this topic with caution as there are estimated to be about nine billion people by the year 2050(5). Baird is still optimistic in the sense that she believes that humans are well on their way to stabilizing the populations, â€Å"Fertility rates around the world are falling. If this trend continues, it will help stabilize global population size.† (Baird,5).Baird agrees with Fureti to a certain extent about people starting to blame overpopulation for all their problems, such as child abuse, murder and increase in carbon emissions and people implement more birth control measures instead of finding other solutions to these problems. Unlike Fureti, Baird does not seem to question the moral aspect of dealing with overpopulation. Baird also does agree with Ehrlich and Ehrlich also to some extent about implementing birth control measures as she believes that there are other benefits of lower fertility rather than just population control, such as more education since there is more money available per child when resources are not stretched as much anymore(7). Finally, unlike Ehrlich and Ehrlich, Baird believes that ageing population is not such a great thing as many problems do come with it (8).Paul R Ehrlich, Anne H Ehrlich, Frank Furedi, Vanessa Baird each had their own thoughts and views on overpopulation. Vanessa Baird saw the advantages and disadvantages of tackling this overpopulation. For Frank Furedi, this was never an issue to begin with. Ehrlich and Ehrlich want more emphasis to be given on dealing with the problem of overpopulation . Work Cited Frank Furedi â€Å"Really Bad Ideas: Population Control† spiked, 18 June 2007 Paul R Ehrlich, Anne H Ehrlich â€Å"The Population Bomb Revisited.† The Electronic Journal of Sustainable Development 2009, p.64-70 Vanessa Baird â€Å"Population Panic† New Internationalist, January/February 2010

Jurassic Park :: essays research papers

Jurassic Park is a book about the cloning of dinosaurs and they are used as the park entertainment on an island. In this park where dinosaurs are the attraction, not every thing will go as planed. Reading this book will teach someone how Michael Crichton feels about biological science and the cloning of extinct animals. There are things that caused the park to be unsuccessful. Dr. Malcom and Dennis Nedry where two of the parks problems, and the other was the nature of the animals. Dr. Malcom uses the chaos theory to predict the collapse of the park. In the beginning of the book Malcom is introduced to the story. One of the first things Dr. Malcom talks about is the chaos theory. In the first conversation with him in the book Malcom said "Theory tells me that the island will quickly proceed to behave in unpredictable fashion"(Crichton 76). What Malcom means by this is that without even visiting the park he can say that it will fail. Dr. Malcom is a problem in the story because convinces other people that Jurassic Park is a bad idea. Dennis Nedry is the computer expert at Jurassic Park. He deals with all the problems in the parks computer system. Nedry works in the control room with Arnold. Arnold didn’t care much for Nedry when he said "That idiot Nedry turned off the security systems"(Crichton 177). Arnold said this after Dennis Nedry had put a bug in the computer system that shut almost every thing down in Jurassic Park. Nedry is a problem because he has full control of the park from his desk. He being a computer expert can cause any computer system problem he wants. Nature is the biggest problem Jurassic Park has at becoming successful. As stated by Dr. Malcom in the book, he said "Life will find a way"(Crichton ). He meant that the dinosaurs will find a way to live the way they want. This is something that scientists didn’t think about when they brought dinosaurs back to life.

Women in Mythology

In myths the classical hero is consistently male, but in underworld myths females tend to have a larger or primary role. Jung emphasized the importance of the women the hero encountered during his adventures: they represent the anima, or the female part of the male psyche. This figure is an opposite-sex archetype essential to the development of a complete and mature personality. Women in underworld myths are often portrayed as either â€Å"Mother Atonement†, a goddess or a temptress (189), although these are the main roles of women in underworld myths there are also women who portray a heroic role closer to that of a man.The first myth is the story of Psyche; Psyche loses her husband Cupid and must perform a series of tasks to win him back. The role of Psyche is similar to that of a male role in a traditional heroic archetype because she must complete a series of tasks in order to test her, and show her worthiness to Cupid. It is different because this myth does not contain ea ch part of separation and departure, trials and victories or return.This story includes â€Å"the call to adventure†, which is when Psyche loses cupid, â€Å"the road of trials† where Psyche must complete her many tasks and â€Å"crossing the return threshold† where she wins Cupid’s love back. The role of the woman, Psyche, in this myth and in general is significant because she plays not as much of a hero role but has to endure the process that a hero would take, she also plays neither a seductress nor a Mother Atonement role in comparison to other mythological women such as the Lady of Tubber Tintye or the virgin goddess Diana.The second myth is The Prince of the Lonesome Isle. All of the women, minus one, in this particular myth play the roles of temptresses. The first thirteen women the hero comes across are the most beautiful women he has ever laid eyes on, each more beautiful than the previous, each continuously tempting the prince to stay but he lea ves them nonetheless. The last woman in the myth, the Lady of Tubber Tintye, plays the role of a creator goddess who nourishes and protects the world(189), he stays with her six days and six nights but still continues and completes his quest (Jeremiah Curtin 101-106).The ways in which the roles of the women differ from the male roles in the traditional heroic archetype are that the women do not present a heroic archetype but rather that of a distraction from the princes original quest he wishes to complete. â€Å"In the morning they came to a house on the roadside; and going in, they saw a woman who had washed herself in a golden basin which stood before her. She was then wetting her head with the water in the basin, and combing her hair with a golden comb. She threw back her hair, and looking at the prince, said: † You are welcome, sister's son.What is on you? Is it the misfortune of the world that has brought you here? † â€Å"It is not; I am going to Tubber Tintye f or three bottles of water. † â€Å"That is what you'll never do; no man can cross the fiery river or go through the enchantments around Tubber Tintye. Stay here with me, and I'll give you all I have. † â€Å"No, I cannot stay, I must go on. â€Å"† (Jeremiah Curtin) These women are significant to the actual story because they show how the prince resisted the calls of the seductresses, met and united with a goddess who helped him to fulfill his quest.These women in the myth are significant to the portrayal of women in myths in general because they fit the stereotype of women in underworld myths being evil temptresses. But it also breaks the mold seeing as once the prince meets with the creator goddess, â€Å"queen goddess of the world†(189) she helps him to fulfill his quest rather than hindering his quest or inhibiting his ability, such as in the myth of Actaeon and the virgin goddess Diana. In the last myth, the myth of Actaeon and the virgin goddess Dia na (Artemis), Actaeon stumbles across Diana while he is hunting and happens to see her while she is bathing in a stream.Diana fears that he will brag about seeing her, and turns him into a stag, which then his own hunting dogs are set on him (189). Diana’s importance to the story shows the power that women have, they are not just pretty faces there is always something more to them. To the general portrayal of women in myths Diana unmasks the Greek male's fear of women – female beauty is not just there for his enjoyment – it has a power to trap and then destroy (Andrew Wilson) Diana’s roll differs from the traditional male heroic archetype because she is an object of lust turned somewhat evil rather than brave or heroic.She is similar to that of the heroic archetype of a male because she is a â€Å"vengeful destroyer† (Storybuilder User's Manual) towards Actaeon. In conclusion, throughout underworld mythology the role of women can stray from the typ ical â€Å"temptress or goddess† and find their way to being a woman called to an adventure. They all have significance to be able to change mythology from a man only perspective, into one where a woman can also be the hero.Although most of the women in these myths are have more differences from the male heroic archetype than similarities, they still have some form of the heroic archetype to them: Psyche’s love for Cupid is tested through tasks, and Diana uses her vengeful destroyer attitude. The women of underworld mythology show that women are not just their beauty or for looking at, they have an underlying root of skill that should allow them their own heroic archetype as well. Works Cited Campbell, John. â€Å"Hero with a Thousand Faces. † Magical Earth Maiden Pattern. Princeton University Press, n. d. Web. 14 Feb. 013. . Curtin, Jeremiah. â€Å"The King of Erin and the Queen of the Lonesome Island. † Myths and Folk-lore of Ireland. Little, Brown and Company, n. d. Web. 14 Feb. 2013. . Storybuilders User Manual. â€Å"Archetypes, Myths, and Characters. † Archetypes, Myths and Characters. Seven Valleys Software, Glen Rock, PA, 1996-1998. Web. 14 Feb. 2013. . Thury, Eva M. , and Margaret Klopfle Devinney. Introduction to Mythology: Contemporary Approaches to Classical and World Myths. New York: Oxford UP, 2005. Print. pages 185-191 Wilson, Andrew. â€Å"Diana & Actaeon. † The Classics Pages. N. p. , n. d. Web. 14 Feb. 2013. .

Ethical Standards Within the Healthcare Industry Essay

ABSTRACT   Ã‚  Ã‚  Ã‚   This research functions as an analysis of the essential similarities and differences between the ethical standards upheld by the health care sector and the non health care sector. The health care sector includes hospitals, clinics, and private practices while the non-health care sector includes commercial, technological, industrial and other sectors. The paper discusses regulations and legislation of ethical practices and finds that the extent to which ethics and law overlap is dependent on such factors as the type of harm that can be done to citizens as a result of an action. The paper also discusses the extent to which the administration of ethical rules takes place within the sectors in question.   Ã‚  Ã‚  Ã‚   It posits that the health care sector maintains a high standard in ethical practice, especially in the medical, pharmaceutical and a few paramedical fields. It distinguishes as well as defines clearly the concept of ethics and law and how they are legislated in a few selected establishments. Meticulous care has also been taken to probe and illuminate the nuances of the controversial disclosure law and to give insight into the strong ethical question that it addresses in the health care industry. Equally, the issues concerning the consent and privacy rules were also dealt with in an in-depth and comprehensive manner. In addition to this, the paper explains the several ways in which information can be protected from physical and electronic abuse. It also delves into the areas of weakness and threat faced in technological security.   Ã‚  Ã‚  Ã‚   The ethics of the health care and the non health care sectors were also examined through these lens of technological security, and analysis was done of the methods used by each sector to secure information. Finally, the implications of this research outlined at the end of this report and recommendations are then given for improving ethical practice. The researcher suggests ways of improving the quality of ethical standard in the major health sector as well as other branches like the paramedical. Furthermore, the recent developments in electronic assessment and the dissemination of business information are shown to create a need for both regulation and legislation. There is a demonstrated need for simplification of all ethical legislating and regulating information so that such might be made available to everybody who desires to learn and abide by ethical standards. Chapter 1 INTRODUCTION BACKGROUND   Ã‚  Ã‚     Ethics is a philosophy of life and became a part of the business world. The complexity and critical needs of the health care industry are more prone to medical errors which could cost human lives. The quality of care is measured by ethical factors related with the medical industry. However, ethics go beyond quality of care and include many other areas in the health care industry. The role of health care administration in the organization is to ensure that customers are protected completely and that their privacy are not violated.   Ã‚  Ã‚  Ã‚     The practice of ethics is also one of the duties and responsibilities of the Health Care Administrator and as such, the present paper aims to identify the position and practice of ethics in the health care industry with other non health care industries. In doing so, the paper intends to gain insights of ethical practices of non-health care industries and tries to recommend the best practices for the health care industry if gaps are found. In order to evaluate the key issues of ethical practices in both sectors, the paper considers the Information Security aspect of business Information.   Ã‚  Ã‚     Thus, the paper aims to compare the ethical practices mainly concentrating in the primary areas of information Privacy and Security from health care and the E-commerce sectors. Every responsible activity in any organized sector of human endeavor requires some form of regulation. Whether it is written or unwritten, legally documented or morally documented, the study also tries to observe the ethical practices against the industry specific ethical standards and legal policies.   Ã‚  Ã‚  Ã‚   Ethics can be defined as learning of what is right or wrong and then doing the right thing. Generally, ethics are aimed at the employees of organizations whose management experienced problems. LAW AND ETHICS   Ã‚  Ã‚  Ã‚   The Legal Information Institute (1999) defines â€Å"law† as a set of rules that are considered universal and that show both internal and external consistency. They are publicized and are usually accepted by the society in which they are published. They should also be enforced. Such laws are regulations that govern how persons in a given society are expected to behave toward others, who make up the society, and standards the persons who live within that environment are required (and not just expected) to adhere to. The government is responsible for enacting such laws, and is empowered to use security forces to ensure these laws are enforced. Sue Anstead (1999) has identified five following criteria that must exist for laws to be considered as such: consistency, universality, publication, acceptance, and enforcement. First, Consistency refers to the idea that contradictory requirements cannot be considered law, as it would be impossible for people to obey both. Second, universality demonstrates that the requirements should apply to all who share similar situations within a given society. Third, publication promotes the idea that the requirements should be available to all via some method of written publication. Fourth, acceptance means that the requirements must be generally considered appropriate. When acceptance of the law occurs, it will be nearly universally obeyed. Finally, the enforcement criterion reflects the idea that the members of the given group must be forced to comply with the regulation and punished should they choose to disobey.   Ã‚  Ã‚  Ã‚  Ã‚   Anstead (1999) has also noted that the Greek word ethos is that from which the English word â€Å"ethics† is derived. The Greek word is one that means character, and the Latin equivalent of same words adds the idea of custom to the meaning of the term. The combination of these ideas reflects the choice that people within a society make regarding their mode of interaction. The philosophical rendering of the word â€Å"ethics† gives the definition as that which is good or wholesome for the person as well as his social environment and it also describes the duties that should be performed from one person to another.   Ã‚  Ã‚  Ã‚  Ã‚   Ethics has many philosophical traits that one might describe as â€Å"common† to all forms of the term. It is concerned with the apprehension of things considered acceptable—or the distinguishing of right from wrong. Furthermore, ethics are designed compel the individuals to choose the right over the wrong. Decisions that are considered ethical are generally attended by consequences that extend over a discernible period. There are also generally several options regarding behavior, so that a person must make a choice to be ethical in his/her behavior.      Ã‚  Ã‚  However, ethics are not considered to be the same as morality. The difference that lies between them is delicate but important to learn   and understand. Judgment is at the heart of morality, as it has to do with certain â€Å"standards of behavior by which individuals are judged, and [†¦] which people in general are judged in their relationships with others (Anstead, 1999).† Ethics, however, differs from this as it encircles the entire belief system upon which a certain version of morality rests. The values connected with ethics and those principles one finds in conjunction with the law are generally related to each other. However, ethical responsibilities are often greater than legal ones. However, the opposite is also true at times. As a matter of fact, it might be said that â€Å"although law most times embodies ethical principles, law and ethics are far from co-extensive (Ibid).†   One finds that no laws exist against certain actions that may be considered even by many as unethical. On the other hand, the law does prohibit some acts that are not considered unethical but may just be dangerous. Examples of these abound, but just to name a couple: making false claims about a certain situation or betraying the trust of a friend is, in most cases, not considered illegal. However, such an act is almost universally considered unethical. Similarly, speeding is against the law, though many would agree that most people do not find such an action unethical (AMA, 1994; Anste ad, 1999).   Ã‚  Ã‚  Ã‚   McNamara (1999) has described a scenario in which the relationship between law and ethics is depicted. When setting up a set of criteria or guidelines that help in the detection, resolution, and the warding off or discouragement of breaches to ethical codes, an organization is often secured against involvement in further legal problems. According to Anstead (1999), â€Å"Federal sentencing guidelines passed in 1991, for example, permit judges to reduce fines and jail time for executives proportionate to the ethical measures a company has taken (Ibid).† This makes it a wise decision for any company to take time to develop a code of ethics. If an organization develops positive methods for dealing with situations concerning ethics, this will give them the opportunity to extend mitigated punishments, in the event that legal violations do occur.   Ã‚  Ã‚  Ã‚   Guidelines or codes that govern the conduct of individuals, and which are of the sort that is universally agreed upon as good actions, should be provided to the public in written form within a document. Such a document must be observed and upheld as one containing principles that are designed to guide the public (Anstead, 1999). At this point, the document should then be transformed into law. In several contexts, and especially in non-healthcare situations, one finds that the law contains no real documented types of ethical legislation. A person is generally viewed as being capable of and willing to exercise ethical conduct within a given scenario as the need arises. However, no general effort is usually placed into predicting the types of scenarios in which ethics might play a part, as well as the types of ethical behaviors that might be required. As a result, no systematic code of ethics has been captured and written down for several industries outside of the healthcare industry (Anstead, 1999). Many laws have been drafted and put into place, guarding against harm to employees and other modes of unethical conduct in the working environment. The Department of Labor is responsible for the administration of such laws within the United States. However, they are generally reflective of ethical benchmarks adhered to by most persons and organizations within society. Laws that perform such duties include the Americans with the Disabilities Act of 1990 (ADA). The ADA (1990) has stipulated the following: No covered entity shall discriminate against a qualified individual with a disability because of the disability of such individual with regard to job application procedures, the hiring, advancement, or discharge of employees, employee compensation, job training, and other terms, conditions, and privileges of employment (ADA, 1990).   Ã‚  Ã‚  Ã‚   It would not be against the ethical standards of most to admit that the denial of employment, promotions, or other benefits to a person with a disability would be wrong once that denial is based only on the fact that the person carries that handicap. This is especially true when the disability in question poses no impediment to the proper completion of the task required by the job. Ethics in the workplace also extends to the business person who finds himself under no legal obligation to refrain from divulging information given to him in private by a colleague. This is in direct opposition to the kind of confidentiality required in the healthcare system. Medical professionals must adhere to strict guidelines concerning the sharing of information about patients’ medical conditions (Agelus, 2004; AMA, 1994). In doing this, these professionals adhere both to ethical as well as legally binding guidelines. ETHICAL RULES FOR EMPLOYEES   Ã‚  Ã‚  Ã‚   Employees that work within corporations and at executive levels are held to guidelines that are usually termed â€Å"ethics standards† (Anstead, 1999). The sources from which these guidelines are obtained as statutes concerning â€Å"criminal conflict of interests† and those concerning â€Å"administrative standards of ethical conduct† (Ibid). It is by way of such statutes that the government itself has become involved in the enforcement of ethical behavior within the corporate world (Budd, 2005).   Ã‚  Ã‚  Ã‚   The United States has a Criminal Conflict of Interest Statute, and the ethical nature of this law can be reflected within the United States Code. This statute bans such behavior as employees performing such actions that show their own interests to be given priority over that of the Federal government itself. It is known that obtaining information within a business setting is for the purpose of protecting the interested parties equally. In the healthcare industry, this refers to the doctor and the patient. In these scenarios, it becomes in the interest of all persons involved that information divulged in private remains confidential (AMA, 1994). Part 2635 of the Code of Federal Regulations exemplifies standards of administration as stipulated by the Ethical Conduct Regulation. According to Anstead (1999), â€Å"The standards of conduct regulation establish principles of ethical conduct for employees within the executive branch and the regulation not only identifies the principles but also provides easy to understand examples of how the principles apply (Ibid).† These guidelines that govern conduct refer to such actions as how to handle the receipt of gifts obtained from sources outside the organization; how to regulate the exchange of gifts between one employee and another; how to mediate conflicts of interests in financial situations; the removal of biases when conducting official business; how to go about finding alternate employment; the proper handling of a position of authority; how properly to balance activities outside and inside the organization. CODE OF ETHICS   Ã‚  Ã‚  Ã‚   Companies and organizations within the private, non-health sector often set up their own ethical guidelines in addition to the already established guidelines provided by the government. These guidelines may be written in a formal manner, or just informally understood among those persons involved. It is usually up to these private bodies to enforce such codes, as the government is generally not capable. When these codes are violated, employees or members within the organization or group may have their employment terminated.   Ã‚  Ã‚  Ã‚   Within the healthcare industry, as well as in any related sector in which humans are heavily involved in research, strict rules generally govern the actions of the professionals involved. One example of the strictness of such rules is found in the ethics that govern the carrying out of experiments that involve human subjects. Such research is carried out in hospitals, clinics, and even in universities around the world. In such cases, ethics and law work hand-in-hand, and the idea of consent (which shall later be discussed in further detail) form a large part of that research.   Ã‚  Ã‚  Ã‚   The principle concern of all ethical research done on humans is the offer of informed consent to the subjects who participate in that research. This is defined by the researchers’ granting respect and justice to those being studied (Schrag, 1979). Such research methods that include deception, covert observation, or any other type of concealment regarding the use of information or purpose of the research is considered to be unethical. In some cases, however, it might be necessary that participants be recruited, who are unaware of certain aspects of the processes involved in the study. In such cases, an institutional review board or ethics committee must be approached, and accommodations made, to satisfy the committee’s stipulations of certain aspects of the project that may require deception (NHMRC, 2001). STATEMENT OF THE PROBLEM   Ã‚  Ã‚  Ã‚   In the main, this paper seeks to examine from a manager’s point of view, the ethical standards of securing business information in the healthcare industry and in comparison with the ethical standards of securing business information in the non-healthcare industries. As such, this paper intends to answer the following specific questions: What are the ethical standards of securing business information in the healthcare industry? What are the ethical standards of securing business information in the non-healthcare industries? and What is the comparison between the ethical standards of securing business information in the healthcare industry and the non-health care industries? HYPOTHESIS   Ã‚  Ã‚  Ã‚   The ethical standards of securing business information in the healthcare industry are more rigid and standardized compared with the ethical standards of securing business information in the non-health care industries. OBJECTIVES OF THE STUDY   Ã‚  Ã‚  Ã‚   This paper is written in order to achieve the following objectives from a manager’s point of view: To determine the ethical standards of securing business information in the healthcare industry; To determine the ethical standards of securing business information in the non-healthcare industries; To compare and analyze the similarities and differences between the ethical standards of securing business information in the healthcare and non-health care industries; and To recommend for policies or managerial improvements based upon the analysis and implications of the comparison of ethical standards in the healthcare industry, and non-health care industries.   METHODOLOGY   Ã‚  Ã‚  Ã‚   In this study, the literature search is considered to eliminate the possibility of needless duplication of the outcome of the study. The study found that there is no evidence that a comparative analysis of ethical practices was conducted in the health care and e-commerce industries. Hence the study started analyzing the ethical practices in both the industries to make a recommendation to the health care professionals.   The study found that literature review saves considerable time by building on what is already known as well as using tested methodology, including instruments. The study progresses by assessing the merit of previous studies: their soundness, relevance, design quality, findings and conclusions.   Ã‚  Ã‚  Ã‚   The literature research, especially in the findings and recommendations of others, often provides more and more persuasive justification for research on the problem. Previous researchers often identify gaps or areas where more research is needed. Besides enlarging the knowledge about the topic, the method allows to gain and demonstrate skills in areas such as: Information seeking: the ability to scan the literature efficiently, using manual or computerized methods, to identify a set of useful articles and books, and Critical appraisal: the ability to apply principles of analysis to identify unbiased and valid studies.   Ã‚  Ã‚  Ã‚   The Literature is collected from Journal articles, books, Government reports, Theses, Internet articles and online magazines. Each of the sources has its own contribution to the paper. Journal articles were used for their up-to-date and concise information. Books were reviewed to have a basic ground theory and to collect facts on ethical practices. Government and corporate reports were studied to understand the relevant policies and legal frameworks for the ethical practices of the industries considered for the study. Theses and research papers were reviewed to understand and compare the knowledge gained in similar fields by authors and scholars.   Internet articles and online magazines were studied to review the application areas of the study in recent times to gather different opinions and illustrations. ORGANIZATION OF THE STUDY   Ã‚  Ã‚  Ã‚   This paper is organized and structured in accordance with the American Pyschological Association (APA) format. Chapter one discusses the introduction and background of the study including the statement of the problem, hypothesis, and its objectives, and methodology. Chapter two reviews the literature which is also the main research method in data gathering as well as in the preparation for analysis and discussion.   Ã‚  Ã‚  Ã‚   Chapter three analyzes and discussed the ethical standards of gathering information in the healthcare and non-health care industries. Finally, Chapter four concludes and make recommendations. Chapter 2 REVIEW OF LITERATURE DISCLOSURE LAW AND SECURING INFORMATION   Ã‚  Ã‚  Ã‚   It must be agreed that the health sector is one of the most delicate and even complicated sectors of the national economy, and that it requires handling with utmost care. It is intimately concerned with handling the most delicate areas of personal information, as it is involved in the documentation of health records, and the treatment and handling of all ailments suffered by persons within society. So, the management of healthcare data requires competence and very high standard of ethics (Agelus, 2004). So here what must also inevitably be considered is the question of drafting laws and regulations to govern how this information can be secured in the best interest of the stakeholders (Morejon, 2006). Of importance is the question of what the ethical rules are which govern security of these data and information. Also of importance is the protection of the rights of all concerned, and this is what shall be explored here. Sage (2000) has identified the fact of the extreme popularity of laws that require physicians, hospitals, and other healthcare organizations to give extensive disclosure privileges to patients and customers.   He continues: The reason for this lies in politics, not policy: disclosure laws suggest a less intrusive role for government and greater reliance on individual choice and free markets than do other oversight mechanisms. This strikes   responsive chord in today’s anti-regulatory political climate. At a policy level, however, few healthcare disclosure laws have been carefully designed to achieve specific objectives (Sage, 2000).   Ã‚  Ã‚  Ã‚   An interesting and important way in which this process in which regulations are diversified is able to manifest itself is though the popularity of these disclosure laws. (Morejon, 2006). Researchers have expounded on this matter by showing how patients have been requesting extensive information about their health records in direct response to the widening scope of managed healthcare (Marshall et al., 2000).   Ã‚  Ã‚  Ã‚   It has also been applied to regulation ensuring the quality and safety of hospitals and physicians as well as to the laws that are responsible for the decisions made by patients concerning their treatment. The main issue that is currently being faced in the healthcare sector with the laws concerning disclosure is that they are not focused. In the words of Sage (2000), they are â€Å"scattershot, reflecting short-term political compromises or the equities of individual lawsuits rather than a coherent understanding of the purposes served by mandatory disclosure and the conditions necessary to achieve desired effects.† So it is obvious that managing and securing business information is a whole lot of serious issues. In spite of this fact, persons who advocate disclosure are usually quick to point toward such laws issued concerning federal securities as models for healthcare disclosure laws. Their argument is that Congress should carve out for the healthcare industry ethical regulations that are similar to those drafted and enforced by the Securities and Exchange Commission (SEC) or by other financial agencies, such as the Financial Accounting Standards Board (FASB). Sage (2000) agrees that these boards do have the ability to illuminate some of the issues regarding ethics that face the healthcare sector. However, Sage goes on to point out that â€Å"well-designed information requirements can serve therapeutic goals regarding openness, trust, and participation and can remind physicians and other health professionals of the tensions between their daily practice environment and their overarching ethical obligations (Sage, 1999).† Therefore, in order to design fitting ethical standards and reg ulations, the particular idiosyncrasies of the healthcare industry must be taken into consideration.   Ã‚  Ã‚  Ã‚   It is the job of the government to collaborate with the healthcare personnel to establish a hierarchy of actions through which ethical standards might be met. This will necessitate the prioritizing of such issues as education of the public and overall improvement of performance in as far as social issues may have a bearing on decisions made in healthcare. Furthermore, financial considerations should not have too great a bearing on the privacy and self-determination rights of citizens (Hsinchun et al., 2005). These are some of the basic issues that must be kept in mind in understanding the important role the healthcare sector is playing in securing and managing information. Another dimension of ethics exists in the form of economic theory, and in this dimension, no rule exists which stipulates that all consumers must necessarily be completely informed in order that efficiency exist in the sector (Baird et al., 1994). In fact, according to Sage: The SEC has had to accept the fact that the meaning of intricate corporate disclosure may elude unsophisticated recipients, especially as larger segments of the population purchase securities. It has become obvious that, the absence of a secondary market pricing mechanism in healthcare reduces the ability of a few sophisticated parties—such as large employers or government purchasers—to discipline the entire market and those few have smaller incentives to achieve informational superiority (Sage, 2000).   Ã‚  Ã‚  Ã‚   In the opinion of Baird et. al. (1994), â€Å"overcoming the current degree of public ignorance is [still] a weighty challenge for a disclosure regime. This is particularly true because the least educated users of healthcare often have the greatest health needs and are vulnerable both to risk-selection in insurance and to substandard provision of care (Baird et. al., 1994).† The federal security laws establishing disclosure law, as pointed out by Sage (1999), has suggested three core reasons for its necessity, which are to (1) Facilitate market competition; (2) Monitor agents and intermediaries; and (3) Improve corporate governance. The researcher has seen fit to take the time to explain what these disclosure law is as it is considered the basis upon which rests a healthcare officer’s ability to comply with his ethical demands. Again, â€Å"it can serve varied and sophisticated purposes, but only if objectives are clearly articulated and laws carefully designed to achieve them (Sage, 2000).† Dealing with the science of human even veterinary medicine without properly enabling regulatory laws will only lead to frustrations and conflicts (Agelus, 2004; AMA, 1994). This is the foundation and   understanding upon which this research is based. ETHICS IN BOTH INDUSTRIES Every sector in the health delivery field has governing ethical standards that regulate its operations, be it theoretical, clinical, paramedic or even veterinary sectors. Regardless of the different departments, the governing ethical rules are basically very similar. Therefore, bodies exist for the purpose of overseeing and managing, as well as securing the interest, survival and maintenance of these ethical standards. In the same way, the non healthcare sector (covering such fields as technology, law, business, commerce and sports) have their own ethical standards by which all companies are expected to act (Agelus, 2004; Budd, 2005). The stringency of laws that back these ethics, however, tends to differ between the two sectors. Every one who operates in the field of life has a moral or compulsive obligation to play by the rules, and every organized body is governed by sets of rules. These might be rules concerning financial management, training, membership, and qualification for certification in certain fields. These rules all involve the regulation of standards of practice and may be as diverse as the scope of the organization itself. The fact and reality to be noted here is that every member, and all those who desire to be responsibly associated with such a body, must abide by the ethics of such profession in good conscience, and may even be willing to be reprimanded and disciplined when the need calls for it (Baird et al., 1994). For example, lawyers believe that advertising their profession will have dire consequences (David, 2005). So it is expected that no lawyer will be so hungry for patronage as to put up an advertisement to improve his number of cases handled. Professionally that would be unacceptable. In instances such as this, a violation of an ethical standard does not constitute a punishable offence, but would be regarded as a moral burden on such an individual. If it is agreed that lawyers must appear noble, if a â€Å"deviant† lawyer decides to publicly put up an advertisement in the papers or electronic media, there is no law that recommends prosecution. Colleagues, however, may look down on him, or at least see his actions as contemptuous. On the other hand, a civil engineer who opts to carry out an inferior job for a client may go unnoticed for a while. But if, by chance, such a building collapses over time, he may be sought out and may face possible prosecution. However, the reality is that certain ethical standards hardly have strong backing from the law enforcement agencies. The reason for this is that many are merely regulations and unwritten codes of understanding (Anstead, 1999). On the other hand, most health sector fields are very strict in adherence and implementation of their ethics of practice (AMA, 1994). The reason is quite obvious. The health sector has very strong relationship with maintaining human life, human health, hygiene, animal life, environmental concern, etc. So laxity, negligence, deliberate omission and commission may lead to casualties and unintended sad consequences. It could be conceded, therefore, that the ethics in the healthcare sector has a much stronger backing than its counterpart in the non-healthcare sector. For instance, a doctor who violates his code of practice, or carries out action that is not in conformity with the rules of practice will stand the risk of having his license withdrawn In his preface to his book, The Ethics of Human Resources and Industrial Relations, J.W. Budd, had this to say: In the business and economic spheres, many of the most pressing ethical issues involve the employment relationship, such as the rights of employees versus ER shareholders, employee privacy and monitoring, whistle blowing, pay equity, discrimination, employee safety, anti-union campaigns, and minimum labor standards. Since the field of human resources and industrial relations is ultimately about people and quality of life, there is a pressing need to develop applications of business ethics for the employment relationship in the context of research, practice, and teaching (2005, p. 1).   Ã‚  Ã‚  Ã‚   In following the media coverage of the many scandals which have plagued countries throughout the world, the public has gained a greater understanding of what can happen when businesses do not adhere to ethical practices. Many scholars of business ethics consider that it is now time for the human resources and industrial relations communities to explore the application of ethics to the employment relationship and to discover the importance of treating employees, not just numbers, properly. This goes to show that the issue of observing ethics in profession is gradually taking a more serious dimension (Marshall et. al., 2000; Sage,   2000). POSSIBLE CONFLICTS   Ã‚  Ã‚  Ã‚     It has already been emphasized that certain beliefs and actions may be perfectly legal, but might yet be considered unethical. One organization, the Marriot Corporation, holds itself and its employees to some very high ethical standards (Anstead, 1999). In fact, certain aspects of the company’s standards might be said to be overdone. However, in the pursuit of comprehensive ethical standards, the dress code, for example, had once included certain stipulations that might today even be considered unethical. This had to do with the appearance of its employees while on the job, and on some level extends itself into areas that differentiate the sexes in what might be considered inappropriate ways today.   Some stipulations were (1) Prohibition of women from wearing skirts that go higher than about four inches above knee level; (2) Prohibition of women from showing bare legs and the requirement that they wear panty hose or long pants always; (3) Prohibition of women from wearing clothing that exposed their shoulders; (4) Prohibition of men from wearing their hair at a length that touches or goes beyond the collar without having express religious reasons for doing so; and (5) Prohibition of men from wearing certain types of jewelry, such as earrings. Despite the fact that such rules were considered binding within the confines of the company itself, nothing regarding them had anything to do with legal status at a judicial level. Still, within the culture of the Marriot Corporation, behaviors that went against the established codes were considered unethical (Anstead, 1999).   Ã‚  Ã‚  Ã‚   There is also no law exists that prohibits companies from outsourcing their manufacturing jobs for the sake of profit. Furthermore, though minimum wages might differ greatly between the host country and the United States, corporations are not bound to meet anything more than the minimum wage requirement of the host country in order to remain unsusceptible to legal action.    Succinct with to the two aforementioned examples, other practices (though lesser in degree by comparison) demonstrating illegal actions might be considered ethical by the majority of the public. The removal of office supplies at ones place of employment for personal use is one such example. Another is the installation of a copyrighted program on multiple computers within a company. Technically, such an action is in violation of intellectual property and other copyright laws (Budd, 2005; Software Use, 1999). Despite this, â€Å"the piracy of software is widespread, even in corporations that con sider themselves ethical† (Anstead, 1999). Like the healthcare industry, the software community has plenty of legal backing when it comes to the proper use of its products. Unlike the healthcare community, however, many breaches to the legal guidelines take place and little is (or can be) done to prevent this. One reason for this is that such illegal conduct is difficult to detect and control, and such widespread software knowledge exists that hackers may be able to get around security measures, further complicating the matter.   Ã‚  Ã‚  Ã‚   Copyright law enacted by the Federal government seeks to protect software creators as soon as the product has been developed. Title 17 of the United States Code concerns the Copyright Act, see 17 U.S.C.A.  § 102, and accords exclusively to the developers and owners of software the right to reproduce and disseminate the work in question. Anyone found to encroach upon the rights of the owner of the copyright is subject to penalties, and those who purchase a copy the software has license only to put the software on one computer and create a back-up copy for the purposes of archiving it.   Ã‚  Ã‚  Ã‚   The discrepancy one finds between the sentiments of different persons concerning software piracy is akin to the delicate difference between what is legal and what is ethical. Many people are adamant in their belief that certain illegal uses of software are indeed ethical. Yet, the financial impact that such piracy has globally is significant. One study has shown that in 1998, approximately 38% of all software installed in businesses worldwide was pirated, and this amounted to a reduction in profits of approximately $11 billion (SILA, 1999).   Ã‚  Ã‚  Ã‚   When one considers the management of a non-healthcare businesses, it becomes clear that rules governing ethical practices are less stringent than those within the healthcare industry. Ethics are not compulsory, though it usually benefits the company to demonstrate ethical practices. The relationship between law and ethics becomes evident here again, and such a relationship is of immense importance in the area of management. It is one of the duties of managers to assess both what is considered legal and what is considered ethical in the running of their businesses. It is the job of managers, therefore, to ascertain whether employees and the company as a whole abide by the legal statutes and societal standards concerning ethics. Also important here is the evaluation of what is considered acceptable and ethical behaviors by customers—as they also must be satisfied as much as managers and employees are with the ethics of the company (Budd, 2005). It is of course true that no policy developed to secure ethical standards will be satisfactory to all concerned. However, managers have the responsibility of establishing the most comprehensive code of ethics possible given the information currently available to him or her. The code will have the advantage of demonstrating to employees, customers, and society alike that the company is at least concerned with the ethical practices of those who do business in and with it. In this way, businesses outside the health industry do themselves a favor by demonstrating ethical practices above and beyond their legal obligations. However, within most non-healthcare sectors, such attention to ethics is not mandatory (Budd, 2005).   Pains have been taken to go through the above details for the purpose of making it possible for readers to appreciate what and how ethics apply in other aspects of life. However, this study will be limited to the healthcare and non healthcare industries, focusing on their ethical standards in securing information. ETHICS AND PRIVACY   Sometimes, people may act deliberately to defy the written and unwritten codes of ethics within their line of work in the organizations. This may be done through deviant means, such as sophisticated electronic devices that facilitate the bugging or taping conversations that were never meant to be recorded. It appears that such actions occur more in the business world than in the health world. It is not, for example, common to hear of health workers engaging in such extreme activities in order to gain access to information of a delicate and private nature. However, one does hear of other forms of ethical breaches in the health sector and the pharmaceutical industry. Some scientists may also attempt to misrepresent the results of clinical trials for similar reasons. Such actions are unethical as they may eventually prove harmful to the public at large (Bassett, et al., 1992; Girotra, Terwiesch & Ulrich, 2006).   Ã‚  Ã‚  Ã‚   The issue of consent according to the Privacy Rule, states that workers and establishments in the healthcare sector, such as physicians, hospitals and clinics must receive consent from patients or other clients before compromising or turning over to a third party information concerning that person’s state of health. Such permission must be given in written form prior to the disclosure and before any form of treatment or other operation can be performed (Sage, 2000). Currently, it is the practice of healthcare providers to â€Å"obtain a patient’s consent for disclosure of information to insurance companies or for other purposes (DHHS, 2001, p. 4).† This is done for reasons having to do with ethics and professionalism. The Rule itself has as its foundation these said practices, and these rules are eventually expanded for the purpose of having a uniform system by which workers in the healthcare sector can systematically gain consent for the procedu res necessary to ensure the proper treatment of patients (DHHS, 2001; Hsinchun et al., 2005). GENERAL PROVISIONS   Ã‚  Ã‚   According to McNamarra (1999), the general provisions for ethical standards in the healthcare industry are as follows:  Ã‚   It is necessary for patients to give consent prior to being treated by health care provider that offers direct treatment to that patient. Such a health care provider may utilize or share protected health information (PHI) only for purposes of TPO. Exceptions to this standard are given subsequently; When an emergency arises (such as in the event of life-threatening accidents or communication barriers), it is possible for health care workers to use and disclose information concerning a patient without first having obtained his/her consent. This is especially true in the health care sector, where laws require that workers treat patients that come into their care; Certain members of the healthcare community whose employees have very minimal contact with patients, such as persons who work in laboratories, may use or disclose information concerning those patients without first obtaining their consent. Other organizations within the health care sector, such as health insurance agencies and clearinghouses also have the privilege of using or divulging patients’ information without gaining consent. These agencies do have the option of getting this consent if they wish to do so—but it is left to their discretion; Health care providers have the right to refuse treatment to any patient who fails to grant permission for disclosing their protected health information. It is not necessary for such consent to be obtained by more than one provider at any given time; and There is no real need for the document that gives consent to be an in-depth one. Such permissions may be given in very general language. The language must, however, be plain enough to be easily understood. It must also contain all that is necessary to make it clear to the patient that any information that is provided might be shared and that he/she does have the right to refuse, impose restrictions, and to peruse the privacy statement of the organization. The consent may be a brief document in written from with general terms. Any such statement must then be signed and dated by either the patient himself or the patient’s proxy (McNamara, 1999). INDIVIDUAL RIGHTS   Ã‚  Ã‚  Ã‚     Individuals have the right to revoke statement of consent except when the health care provider has already acted in response to the consent. Restrictions may be imposed upon the permissions for disclosures and uses of protected information. The provider is not obligated to agree to these restrictions, but must abide by those to which it does agree (McNamara, 1999).   Ã‚  Ã‚     Patients must be privy to the privacy codes of the entity to which he/she gives permission to use or disclose information—and such access to the privacy code must occur before signing consent forms (Ibid). ADMINISTRATIVE ISSUES According to the Department of Health and Human Services (DHHS), any consent form that is signed by a patient must be kept by the health care provider (or other entity) for a period of six years following its last effective date. The forms may be retained in paper form, electronically, or otherwise—this is left to the discretion of the provider.   Ã‚  Ã‚  Ã‚   Further provisions for privacy and consent have been issued, which stipulate that if a covered entity obtains consent and also receives an authorization to disclose PHI for TPO, the covered entity may disclose information only in accordance with the more restrictive document, unless the covered entity resolves the conflict with the individual. CONSENT VERSUS AUTHORIZATION â€Å"Consent† is the name given to any document that accords to health care personnel the permission regarding the usage and disclosure of delicate information regarding a patient. This permission is granted solely to the particular health personnel (Sage, 2000). It is not necessary that the consent form be specific about the type of information that will be used included in the disclosure (Sage, 2000). It is generally only the â€Å"direct treatment provider† that has the legal right to obtain consent from the patient, and such a person should be â€Å"one that treats a patient directly, rather than based on the orders of another provider, and/or provides health care services or test results directly to patients.   Ã‚  Ã‚  Ã‚   An authorization differs in that it offers requests for permissions to patients in a fashion more tailored to suit them and their health needs. This offers permissions to use specific portions of a patient’s PHI for detailed and specific purposes. Such purposes are usually for things that are unrelated to the TPO or for disclosure to be done with a specified third party. Authorizations expire, while consent forms are more open concerning the time-frame in which information might be used or disclosed. Further stipulations include the fact that â€Å"covered entities may not condition treatment or coverage on the individual providing an authorization† and that it â€Å"states the purpose for which the information may be used or disclosed† (DHHS, 2001, p. 6). PRIVACY RULES IN THE HEALTH CARE SECTOR   Ã‚  Ã‚  Ã‚   It is highly necessary to have a deeper understanding of what privacy rule entails as a basis for sustaining quality ethical standard especially for someone working in the healthcare sector. In the healthcare industry, privacy is a more delicate issue than other sectors and its workings are very intricate. The background information released from the Office for Civil Rights, (DHHS, 2001; OCR, n.d.) indicates the intricacy of the Privacy Rule, which became effective on April 14, 2001. The Privacy Rule, according to the Department of Health and Human Services, â€Å"provides the first comprehensive federal protection for the privacy of health information† (DHHS, 2001, p. 1).   Ã‚  Ã‚  Ã‚     The different departments within the health care sector have all joined in support of the aims advocated by this rule to protect the privacy of the patient. However, these departments also understand how necessary it is that privacy not interferes with the treatment of patients (DHHS, 2001; OCR, n.d.). The delicacy of the privacy problem becomes even more apparent for other reasons. Though privacy consents and authorizations are generally granted to primary care providers, health care clearing houses and health insurers, it is usually the case that such entities require the aid of yet other entities (such as contractors) in order to provide the best care possible to the patient. To make allowance for the possibility of divulging PHI to such associates, conditions and stipulations are included in the privacy rule for ensuring that the provider obtain satisfactory assurances that the business associate will use the information only for the purposes for which they were engaged by the covered entity, will safeguard the information from misuse, and will help the covered entity comply with the covered entity’s duties to provide individuals with access to health information about them and a history of certain disclosures. Therefore, personal health information can only be shared with contractors and associates when such information is necessary for the providers to do their jobs accurately and thoroughly. To facilitate the usefulness of this regulation to the health care officer as well as the individual in securing information in compliance to the ethical requirements, most health care providers must know that they are covered by the new rule and therefore must comply with the new requirements. Analysts have wondered whether these requirements for consent have not presented barriers to the proper treatment of patients, as this often necessitates open consultation with other specialists and health care providers. However, the stipulations of the consent requirements should not hinder such comprehensive treatment, as those providers who had at one time treated the patient would have also been required to obtain such consent. Furthermore, since necessary consultations with other health personnel are considered part of the â€Å"treatment of an individual, it is considered within consensual boundaries to engage in such consultation. Such actions are therefore considered ethical.   Ã‚  Ã‚  Ã‚   The ethical practices in the commercial, technological and other industrial sectors are governed by corporate regulations and social responsibilities. The issues of these sectors differ from those of the health care sector, which deals with the more serious issues of providing medication for human and veterinary sciences, and as such, requires more serious and stringent ethical standard compliance (Hsinchun et al., 2005). PRIVACY IN THE CONTEXT OF E-COMMERCE   Ã‚  Ã‚  Ã‚   The ethical difficulties associated with e-commerce revolve around privacy and identity, both with reference to the human subject involved in the transaction and transaction non refutability (Baum 1998, p.65; Suprina 1997, pp.8–12; Joyanes, 1997, pp.277–281).   Ã‚  Ã‚  Ã‚   The online e-store Amazon (Linden, G., Smith, B. & York, J. as cited in Teemu Mutanen) uses consumer data on cross-selling growth and the   information about buying patterns is transformed into recommendations. Chris Anderson as cited in Teemu Mutanen argues that this combination of good-quality recommendations with huge inventory of items is a real business advantage. The advantage is gained only if the customer can be targeted with relevant recommendations, the variety of items is not sufficient. Hence E-commerce organizations tend to use the consumer data they have collected from their visitors through online transactions.   Ã‚  Ã‚  Ã‚   However, the online consumers expect ethics from the e-commerce traders in protecting the privacy of their details.   They want the e-commerce sites to have and to display a highly visible privacy policy, which can be easily understood. They want a prominent page where corrections of past mistakes are available. Berman & Mulligan highlights that an internet-user possesses three expectations when online: (1) an expectation of anonymity, (2) an expectation of fairness and control over personal information, and (3) an expectation confidentiality (Berman & Mulligan 1999).All three expectations are eliminated through three critical cyberspace practices that are (Gindin, 1997): 1) personal information provided on the Internet, (2) online transactions, and (3) government record keeping. Although each practice provides only a minute description of an individual’s personal life, the slow accumulation of such descriptive material may eventually expose a detailed profi le (Mason 1986).   Ã‚  Ã‚  Ã‚   The consumers’ experiences on the Net concerning their privacy lists several themes. Beth Givens in his presentation, ‘Privacy Expectations in a High Tech World’ outlined the following themes on consumer experiences regarding privacy concerns: The first theme is the invisibility of data capture.   Ã‚  Ã‚  Ã‚   A second theme is the potential ubiquitousness of data gathering, and the ability of data from several sources to be merged to create massive electronic dossiers on individuals. A third theme is invasion. Web sites can capture and track visitors’ clickstream data by placing small text files called â€Å"cookies† onto their hard drives. Unless users are savvy enough to set their browsers to notify them about the pending placement of a cookie, it is done without the user’s consent, and it’s an invisible process. A fourth theme is the fear of harm befalling Internet users – fear, and a fifth theme is confusion over their privacy rights.   Ã‚  Ã‚  Ã‚   The problem of privacy in e-commerce is concerned with the difficulty of securely conveying the information required for online transactions (Suprina, 1997 as cited in A.J.G. Sison).   Ã‚  Ã‚  Ã‚   Information technology and computer professionals began seriously considering the long-term effects of computer ethics in the late 1980s and early 1990s. They recognized the need to organize professionally through such bodies as the Association for Computing Machinery and the Institute of Electrical and Electronics Engineers to devise professional codes of conduct. However, the increasing proliferation of powerful computers in the hands of nonprofessionals widens the scope of potential problems. PRIVACY AND ETHICAL INFORMATION AMBIGUITY Ethical ideologists have confusing opinions most of the time, and such problems can actually undermine ethical practices (Budd, 2005). In one profession, an action which is not ethically sound may not even be considered an offense in law. In many cases, there is no clear demarcation as to what is ethically wrong and what is legally offensive.   Ã‚  Ã‚  Ã‚   These are some problems encountered by those who practice in the healthcare field, and there exists by no means a consensus on what should be done in such cases (AMA, 1994). For example, economic ethical theorists believe it is the right of every citizen of a country to access health and medical opportunities, irrespective of his financial status (Budd, 2005).   DISCLOSURE LAW IN HEALTH CARE   Ã‚  Ã‚  Ã‚   It must be agreed that the health sector is one of the most delicate and even complicated sectors of the national economy, and that it requires handling with utmost care. It is intimately concerned with handling the most delicate areas of personal information, as it is involved in the documentation of health records, and the treatment and handling of all ailments suffered by persons within society. So, the management of healthcare data requires competence and very high standard of ethics (Agelus, 2004). So here what must also inevitably be considered is the question of drafting laws and regulations to govern how this information can be secured in the best interest of the stakeholders (Morejon, 2006). Of importance is the question of what the ethical rules are, that govern security of these data and information. Also of importance is the protection of the rights of all concerned, and this is what shall be explored here. Sage (2000) has identified the fact of the extreme popularity of laws that require physicians, hospitals, and other health care organizations to give extensive disclosure privileges to patients and customers.   He continues: â€Å"The main issue that is currently being faced in the health care sector with the laws concerning disclosure is that they are unfocussed†. In the words of Sage (2000), they are â€Å"scattershot, reflecting short-term political compromises or the equities of individual lawsuits rather than a coherent understanding of the purposes served by mandatory disclosure and the conditions necessary to achieve desired effects.† So it is obvious that managing and securing business information is becoming a serious issue from the standpoint of ethics and law. In spite of this fact, persons who advocate disclosure are usually quick to point toward such laws issued concerning federal securities as models for healthcare disclosure laws. However, Sage goes on to point out that â€Å"well-designed information requirements can serve therapeutic goals regarding openness, trust, and participation and can remind physicians and other health professionals of the tensions between their daily practice environment and their overarching ethical obligations† (Sage, 1999).   Ã‚  Ã‚  Ã‚  Ã‚  Therefore, in order to design fitting ethical standards and regulations, the particular idiosyncrasies of the health care industry must be taken into consideration. This will necessitate the prioritizing of such issues as education of the public and overall improvement of performance in as far as social issues may have a bearing on decisions made in health care. Furthermore, financial considerations should not have too great a bearing on the privacy and self-d etermination rights of citizens (Hsinchun et al., 2005). These are some of the basic issues that must be kept in mind in understanding the important role the health care sector is playing in securing and managing information.   Ã‚  Ã‚  Ã‚   Certain practices that may be acceptable in a health care setting are included below under the condition that measures are taken to keep   minimum disclosures and other ways of exposing delicate information (Sage, 2000):   Health care personnel are at liberty to coordinate actions orally for the service of patients when located at nursing stations within a hospital;   Doctors, nurses, and others responsible for patients are allowed to converse about the condition of a patient currently under their care, whether on the phone, in the presence of the patient, with a provider, or with another (authorized) family member;   Doctors and nurses are allowed to converse concerning test results from a   laboratory. They may do so with the patient or just amongst themselves in an area for joint treatment; and   Health care personnel are also allowed to discuss the condition of a patient when involved in rounds dedicated to training when in an institution that facilitates the training of health care workers (Sage, 2000).   Ã‚  Ã‚  Ã‚   Also necessary are ethical measures that govern the language that might be used during the care of a patient. When talking in elevated tones becomes necessary in a less-than-private location, the language used should be carefully tailored and then reinforced as the proper method of oral communication among colleagues.   In the same way, businessmen who may be discussing classified information may not be aware of the ability of a person in another room to hear the details of their private conversation. Nothing forces this hearer to block his ears or otherwise ignore the delicate information being transmitted to him, and as a result he becomes privy to privileged information (Budd, 2005; Sage, 2000).   Ã‚  Ã‚  Ã‚   Self-protection mechanism can be described with the online users when they decide on the choices provided for them without any assistance.   When individuals chooses not reply to â€Å"Spam† e-mail even to request removal from a mailing list since replies indicate to a company that individual’s e-mail account is active and marketable (Navrette, 1998). Such measures protect privacy information by providing steps that may prevent the transmission of personal information to business and criminals. In this protective mechanism, individuals remain in control of their own personal information without the assistance of other groups. ROLE OF HEALTH CARE ADMINISTRATOR   Ã‚  Ã‚  Ã‚   Health care industry is also a business industry including management and administrative responsibilities. The managers of the health care industry are called as health care administrators who take responsibilities for planning, direction, coordination, and supervision and the delivery of health care. Unlike the administrators in other industries, health care managers include specialists and generalists. Generalists manage or help manage an entire facility or system, while specialists are in charge of specific clinical departments or services.   Ã‚  Ã‚  Ã‚   Due to the rapid changing in the structure, technology adaptations, evolving integrated health care delivery systems, an increasingly complex regulatory environment, restructuring of work, and an increased focus on preventive care, the role of the health care administrator is also changing and modifying according to the situation. They are responsible to improve efficiency in health care facilities and the quality of the health care provided.   Ã‚  Ã‚  Ã‚   The health care administrators are responsible for the maintenance of patient records, health plans etc., along with the regular Information System managers. In order to maintain authentication and privacy of such key records, the Healthcare administrators should be flexible with the technology, requirements and the developments in and around the industry. The accurate and continuous maintenance of patient record database lies in the hands of the health care administrator and he should maintain the patient record database accurately and completely.   In addition,   as the health care data is also being shared with others for the purpose of research and compliance practices, the expertise and skill levels of health care administrators have become more crucial in maintaining privacy and ethical practices of the industry.   Ã‚  Ã‚  Ã‚   In this context the health care administrators are often called on to maintain and develop professional standards, procedures, and policies for their institutional activities. The expanding role of the health care administrator includes management of preventive medicine and health care programs, medical and vocational rehabilitation, community health and welfare etc. which needs good leadership and managerial skills along with sound knowledge of policy and protection regulations. CONCLUSION   Ã‚  Ã‚  Ã‚  Ã‚   The review of the literature is also the main research method in this study. As such, it was found in the review that ethical standards in acquiring business information in the healthcare industries are much more rigid and organized compared to the ethical standards in the non-health care industries. Thus, the review   affirms the temporarily the hypothesis of this study. Thus, the next chapter would further discuss and analyze the ethical standards of both industries so as to make a conclusive finding regarding the hypothesis of this study.